Getting more social with our Facebook customer base will allow us to better align our products with actual current trends, and offer a better test market for new products.
Chicago, IL (PRWEB) January 24, 2013
Moments of Elegance, the online party supply website that is known for offering stylish favors at affordable prices, just made saving on wedding favors easier. The company has long been using Facebook and Twitter to give brides and party planners a stream of creative ideas for their wedding, bridal, and other party favors. Now that they have grown a loyal social media following, the company is giving back by offering their Facebook fans weekly and bimonthly coupons and deals on the site’s most popular favors and party accessories. These exclusive social media deals show the company’s dedication towards rewarding their loyal fan base.
“Our Facebook followers are among our most loyal customer base, with a repeat buyer rate 72% higher than that of our customers who do not follow us via Facebook or some other social medium,” Founder and President, Ashley Rader said.
Saving money is not the only reason women are flocking to be a part of the company’s social media community. Their Facebook page and Twitter feed have become invaluable resources for anyone who wants to throw a special and memorable event. According to Rader, it is their avid use of social media that helps keep the company ahead of the trends. In the ever changing wedding market, Moments of Elegance uses social media to have an open line of communication with their customers. This focus on customer relationships makes them stand out in the online world where a lot of retailers limit themselves to one-sided communications.
“Getting more social with our Facebook customer base will allow us to better align our products with actual current trends, and offer a better test market for new products.” Rader said.
By growing their online presence through Facebook and Twitter, Moments of Elegance has become a resource for anyone looking to plan a special event. One look at their Facebook photo gallery floods special event planners with a range of vintage to modern ideas, words of inspiration, and do-it-yourself tips. It is this kind of community atmosphere that makes party planning fun.
Amateur and professional party planners that are looking to take advantage of these great deals or want to keep up with the latest ideas or trends should go to http://www.facebook.com/momentsofelegance and ‘Like’ the page.