'Moments of Softness' with Pampers and Fairy

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Celebrate the little moments between you and your baby that make all the tiredness worthwhile.

Moments of Softness website

I love the fact that I can kiss and cuddle Matilda to my heart's content. The most magical moments we share are when I'm holding her in my arms and she looks up at me with her beaming smile and gorgeous eyes. Those moments really take my breath away.

Being a mummy or daddy can be hard work, but there are precious moments between you and your baby that make your heart skip a beat and realise just how blessed you are to have your little bundle of joy.

Pampers and Fairy understand how special your little one is and are dedicated to providing softness for your new baby. This is why they have joined together to rejoice in the 'Moments of Softness' between you and help wrap your baby up in softness, from head to little toes.

From February 2009 parents can visit http://www.momentsofsoftness.com to share a cherished memory with their little one with Pampers and Fairy and have the chance of winning one of 50 softness prizes consisting of a years' supply of Pampers nappies and Fairy products. Speaking of a precious moment with her daughter Matilda, Sheree Murphy, celebrity mum on the Pampers Village Parenting Panel says: "I love the fact that I can kiss and cuddle Matilda to my heart's content. The most magical moments we share are when I'm holding her in my arms and she looks up at me with her beaming smile and gorgeous eyes. Those moments really take my breath away."

Asha Gunn, real mum on the Pampers Village Parenting Panel said, "Nothing beats the smell of your own baby. When Noah gets into bed for a cuddle I just want to sniff him all up. His cheeks are especially scrummy!"

To help make you and your baby's world as soft as possible, use Fairy and Pampers New Baby nappies. Pampers New Baby nappies are the most purchased newborn nappy, Mother & Baby Gold Award winner for Best Disposable Nappy 2008/9, and double award winner in the newborn category of the Prima Baby Reader Awards 2008/9. They now feature 'Comfort Soft' for the softest New Baby nappy ever. It is also the only nappy with Secure-Me Fit tabs, unique overlapping fasteners can be attached one on top of the other for a more snug fit on even the smallest of tummies - plus TotalCare Technology and two sets of leg cuffs absorb soft, runny poo and ensure that it is contained within the core of nappy.

Fairy soft clothes are kind to your family's precious skin. Pre-wash your newborn's clothes with Fairy Fabric Care products before they arrive and continue to use as your little one grows. Dermatologically tested and dedicated to helping mums care for their babies - Fairy Non Bio was double winner of the Laundry Product category in the Prima Baby Reader Awards 2008/9. Fairy Fabric Care has also been reviewed by Allergy UK and awarded its British Allergy Foundation Seal of Approval.

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Tessa Cunniffe
Fleishman-Hillard
+44 20 7395 7087 ext. 7087
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