Believe Entertainment Group Partners With MommyCast As Popular Show For Moms Celebrates 100th Episode and 'Birth' of MommyCast Latina

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MommyCast Million Mom Audience and New Partnership Will Fuel Further Growth and Expansion

We’re thrilled... to be able to bring such high quality content and a pure moms audience to our brand partners.

Believe Entertainment Group, a New York-based digital entertainment company, today announced it has formed a partnership with MommyCast, the wildly popular multi-medium show for moms that recently surpassed its 100th HD video episode and is launching MommyCast Latina, a first-of-its-kind, original HD web show specifically for the Latina mom.

Building on MommyCast's consistent growth, which has exceeded a subscriber audience of over one million moms, and firmly established role in the mom's digital world, Believe Entertainment Group will help drive MommyCast's expansion in new directions with advertisers, new content and social media initiatives. A landmark initiative of the partnership will be moving into a new market with the development of MommyCast Latina, slated to be in market in summer 2010.

MommyCast Latina will stay true to the MommyCast brand in its honest and practical approach to dealing with a host of issues moms face every day, from raising children and managing a family, to health, beauty, food, finance, technology, fashion and just taking care of mom. Additionally, MommyCast Latina, broadcast in both Spanish and English, will tackle a host of issues specific to the Latina audience, from cultural differences to community involvement.

The strong, lasting audience appetite for MommyCast and its family values programming has attracted robust advertiser support. MommyCast has worked with Pampers, Microsoft, State Farm, Johnson & Johnson's Listerine and Disney Channel, among others.

"We're thrilled to build our partnership with MommyCast and to be able to bring such high quality content and a pure moms audience to our brand partners," said Bill Masterson, Co-Founder of Believe Entertainment Group. "We're careful to select brands that relate to our audience and are a real part of their daily lives. In this way our advertisers offer a true benefit to the audience and supply the kind of information that they want and need."

MommyCast began in 2005 as an audio podcast series with a modest listener base; after a rapid increase of listeners and being named iTunes' Podcast of the Year, MommyCast launched a video platform in 2007. Today, MommyCast video and audio content, delivered by real moms Paige Heninger and Gretchen Vogelzang, is broadcast on theMommyCast.com site, iTunes, Apple TV, YouTube, Facebook, and over 100 targeted online directories, reaching audiences around the globe.

"We know as moms, word of mouth is one of the most preferred ways to share information between moms," said Paige Heninger, co-host and co-founder of MommyCast. "MommyCast has a five-year head start and proven history in delivering messages to our community of moms, whether that be on Facebook, YouTube, iTunes, Ning or elsewhere."

MommyCast will continue to focus on expansion of its social media outlets to complement and add to its programming and conversation, including the launch of a MommyCast iPhone app later this year. A recent partnership with TiVo has successfully extended the MommyCast brand right into the living room. Community efforts have also played a significant role in building demand for MommyCast content, and its active fan participation has helped fuel special programs, from those featuring healthcare topics like H1N1, to special programs for the launch of Warner Bros' "March of the Penguins" and "The Blind Side," and Focus Features' "Babies." Relevant programming and widespread visibility have pushed MommyCast content in excess of 100 million downloads.

"Social networking is facilitated by the technology, but the technology is secondary; it's the content that is the key," said Paul Vogelzang, Executive Producer of MommyCast. "People listen, watch and share when the content is good, and they respond because they can, and that's why advertisers and audiences alike are paying attention."

Additional details, advertiser and distribution partnerships will be announced soon.

About Believe Entertainment Group

Believe Entertainment Group is a digital entertainment company focusing on premium entertainment experiences through direct partnership with elite talent and leading brands delivered through a variety of digital outlets such as web, mobile, VOD, social media, gaming, and more. In April 2010, Believe Entertainment announced an alliance with Paramount Digital Entertainment (PDE) where they will work together on a select number of original projects including The Legion of Extraordinary Dancers (The LXD).

Dan Goodman and William H. Masterson III, Partners and Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane's Cavalcade of Cartoon Comedy and meinspace.com, an online effort to support Sacha Baron Cohen's Bruno, as well as original short form content with the world famous improv troupe, The Second Cityamong others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Burger King, Procter & Gamble, Priceline, Johnson & Johnson, State Farm and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Tremor Media, MySpace, FLO TV and more.

About MommyCast

Started in March, 2005, MommyCast© has been featured in The Wall Street Journal, The Hollywood Reporter, Washingtonian Magazine, BusinessWeek, Variety and USA Today. Paige and Gretchen of MommyCast have also been interviewed by CNN, NBC, CBS, FAST Company, BBC, Brandweek and The Wall Street Journal. MommyCast holds the distinction of being one of the first independent podcasts to land a major corporate sponsorship, which came via Dixie Paper Co., and now Procter & Gamble, Microsoft, State Farm, and Disney. A recent addition of new MommyCast video programs are available on iTunes, TiVO, YouTube, Facebook, Ning and others. They have also established themselves as a member of the Buena Vista Entertainment Press Corps and are sponsored by Walt Disney Studios for family fare DVD movie releases. MommyCast was the first podcast to do an enhanced podcast review of a movie, "March of the Penguins," released by Warner Independent Pictures. MommyCast.com was named 2007 & 2008 Best Family & Parenting Webby Award winner, 2007 Apple iTunes "Best Podcast of the Year," and 2009/2010 "Gold Medal" winner of the International Visual Arts (IAVAS), "Best Talk Show," in the "Family Category.

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Gretchen Wagner
Believe Entertainment Group
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