Monaco Media Forum 2010: Co-Chairs and Theme Announced for Europe’s Most Prestigious Media Get-Together

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PublicisLive, which specializes in organizing international conferences, and Monaco Mediax, which organizes world-renowned events for the Principality of Monaco, today jointly announced co-chairs and themes for the prestigious 2010 Monaco Media Forum. The event is chaired by HSH Prince Albert II of Monaco. This year's theme: Mobile technology is forcing everyone to reset business models.

Monaco Media Forum is organized by PublicisLive and Monaco Mediax.

“The issues at MMF 2010 could not be more important: billions of media-friendly computers in people’s hands change everything. Mobile is forcing everyone to reset their business models.” John Rossant, executive chairman, PublicisLive

PublicisLive, which specializes in organizing international conferences, and Monaco Mediax, which organizes world-renowned events for the Principality of Monaco, today jointly announced co-chairs and themes for the prestigious 2010 Monaco Media Forum. The event is chaired by HSH Prince Albert II of Monaco. This year's theme: Mobile technology is forcing everyone to reset business models.

The fifth annual MMF, the most influential and high-powered event in Europe on the future of media, will focus on mobile media and technologies when it takes place November 10-12.

The strictly invitation-only Monaco Media Forum gathers approximately 300 global leaders in traditional and new media for two-and-a-half days of high-level discussions about the future of online, broadcast and print communications. The vast majority of participants are founders, chairs, CEOs and heads of major business units. Half are from Europe, a third from North America, and the remaining third from Asia and the Middle East.

The co-chairs of MMF 2010 are:
--Darren Huston, CVP, Consumer & Online, Microsoft
--Yuri Milner, CEO and founding partner, Digital Sky Technologies
--James Murdoch, chairman and CEO, Europe and Asia, News Corp.
--Josh Silverman, CEO, Skype
--Hans Vestberg, president and CEO, Ericsson

MMF 2010 is underwritten by the Principality of Monaco and supported by Orange, Ericsson, Google, Microsoft, Booz & Co., and Publicis Groupe.

"The mobile theme of MMF 2010 is perfectly timed, as it sets the stage for the next decade. We predict there will be 50 billion connected devices by 2020—including not only smart phones but also tablets and devices not even imagined yet—and now is the time to discuss how we together shape the future,” Mr. Vestberg said. "The Monaco Media Forum is the natural place for this, as it gathers the entire eco-system needed to collaborate and develop the new connected world."

Following on Mr. Vestberg’s theme of collaboration, Stéphane Richard, CEO of Orange/France Telecom, said: "We’re pleased to support this new edition of the Monaco Media Forum, where the most innovative technology and media companies gather together. Indeed, Orange has numerous strategic partnerships with key media players and technology providers, many of which will join us at the forum. After all, our goal is to provide our customers the best content and telco services available, and to help them to get the most from their digital life."

“We are thrilled to have such an influential team of people working with us on this fifth edition of the Monaco Media Forum,” said John Rossant, executive chairman of Publicis Live. “The issues at MMF 2010 could not be more important: billions of media-friendly computers in people’s hands change everything. Mobile is forcing everyone to reset their business models.”

Said David Tomatis, CEO of Monaco Mediax: “The Principality is honoured to host such a prestigious event gathering an incredible line-up of eminent individuals who have the influence and power to shape tomorrow’s media industry. The issues addressed here affect myriad industries, not to mention the billions of people who create, download and share content. We’re looking forward to thought-provoking debate and discussion.”

For further information about the forum, please visit: http://www.monacomediaforum.org or contact Anais Gay at anais(dot)gay(at)publicislive(dot)com or +41 22 718 64 64. Please join our communities at http://www.facebook.com/monacomediaforum and http://www.twitter.com/publicislivemmf.

About MONACO MEDIAX
Monaco Mediax is a non-profit organization in charge of developing for the Principality of Monaco world-renowned events in the media industry such as the Monte-Carlo Television Festival, Imagina, Sportel Monaco, Sportel Asia, Sportel America, WIMA and now the Monaco Media Forum. The honorary president of the organization is HSH Prince Albert II of Monaco.

About PublicisLive
PublicisLive specializes in organizing and producing some of the world’s most prestigious conferences and corporate events for business, public and governmental institutions, foundations, and non-governmental organisations. Among the events it stages each year are the famous Annual Meeting of the World Economic Forum in Davos, Switzerland, the Petra Conference of Nobel Laureates, the Abu Dhabi Media Summit and the Monaco Media Forum. PublicisLive is part of Publicis Groupe, the world’s third-largest communications group.

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Sally O'Dowd
PublicisLive
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Anaïs Gay
PublicisLive
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