MonaVie Announces Pulse: The New Heart-Healthy Açai
Beverage
SALT LAKE CITY (Business Wire EON/PRWEB ) September 25, 2008 --
MonaVie (www.monavie.com),
maker of the premier blend of the Brazilian açai
berry, announces today the launch of a new product in its line of
functional beverages—MonaVie Pulse. A
scientifically formulated açai infusion, new
MonaVie Pulse was created to support the cardiovascular system and help
maintain existing healthy cholesterol levels.
MonaVie Pulse will be available to consumers in the United States on
Friday, September 26, 2008, through MonaVie's network of independent
distributors. Preview
new MonaVie Pulse.
“MonaVie is pleased to introduce the first açai
beverage to address the demand for foods delivering heart beneficial
ingredients, as consumer concerns over heart related issues continue to
increase,” says Vice President of Product
Management, Jeff Graham. “What better timing
than during National Cholesterol Education Month to introduce MonaVie
Pulse and educate our distributor workforce on heart healthy habits
which are a pivotal part of MonaVie’s health
and wellness mission.”
As a companion to MonaVie Original and Active products, the new MonaVie
Pulse formula is enriched with plant sterols, which studies suggest play
a key factor in lowering cholesterol. The new functional beverage serves
as a natural and convenient alternative to encapsulated nutritional
supplements, delivering a powerful dose of antioxidants and
phytonutrients that nutritionally support cardiovascular health. The
heart-healthy formula contains a blend of plant sterols, resveratrol and
omega 3 fatty acids.
“A daily serving of MonaVie Pulse gives you
0.8 grams per day of plant sterols, delivering the benefits you need to
potentially impact the health of your heart,”
says Graham.
According to the Food and Drug Administration, foods containing at least
0.4 grams per serving of plant sterols, eaten twice daily with meals for
a daily total intake of at least 0.8 grams and as a part of a diet low
in saturated fat and cholesterol, may reduce the risk of heart disease.
The MonaVie formula is a blend of 19 fruits, including the
antioxidant-rich açai berry as the foundation
ingredient. Açai contains concentrated levels
of anthocyanins—a family of antioxidants that
assists in neutralizing the harmful effects free radicals can have on
the body. Unsaturated fats found in the açai
fruit at unusually high concentrations facilitate the fruit’s
antioxidant compounds. On a gram-for-gram basis, MonaVie’s
freeze-dried açai has a higher ORAC score—a
measure of antioxidant power—than any other
fruit or vegetable tested to date (J Agric Food Chem., 2006:
54(22):8604-10).
About MonaVie LLC
MonaVie LLC is a rapidly growing company that distributes products to
markets around the world.
Introduced in January 2005, MonaVie develops and markets
scientifically formulated, premium quality products, specifically for
person-to-person distribution. Developed with a philosophy of Balance-Variety-Moderation,
MonaVie brand products deliver phytonutrients and antioxidants to
promote and maintain a healthy and active lifestyle. For more
information on MonaVie brand products, call 1-866-217-8455, or visit www.monavie.com.
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