Indy Has Mojo Working on Mondays
“Mojo Monday”
Invades Monument Circle with Games, Music and Giveaways
INDIANAPOLIS (Business Wire EON/PRWEB ) July 6, 2007 --
With feel-good music, games, food and surprise entertainment, Monument
Circle turned into Party Circle this past Monday as the lunch crowd and
passersby enjoyed the downtown area’s newest
festival – and one of the few scheduled on a
weekday rather than the usual Friday-to-Sunday timing of most area
activities.
“Mojo Mondays” as
the event is billed, is sponsored by Indymojo.com, a free online
community with Indianapolis focus and local membership. The idea came
about, according to Indymojo spokesman Ryan “Hup”
Hupfer, because “nobody wants the weekend to
end – and Indy needs a Monday party.”
Hupfer, whose formal title is Social Community Evangelizer, heard
the Indiana War Memorials Foundation was receptive to an outdoor
activity in early April. He lobbied to get permission for Indymojo to
launch the parties as a free, community “recess”
from 11:00am to 1:30pm every Monday.
Hupfer believed that Indymojo’s promotion and
local membership would “pretty much guarantee
the popularity” of the weekly party as a way
for the website’s online acquaintances to
meet in person.
“Being an Indianapolis site –
versus, say, Myspace – means that our members
get to meet face-to-face instead of being just online pen pals,”
said Hupfer. By the second week, however, curious office workers and
others on their lunch break far outnumbered the Indymojo faithful.
Originally planned only for June, Mojo Mondays are now on schedule for
the rest of the summer.
Several local businesses, arts and community groups have already jumped
on board, Hupfer added. “Hotbox Pizza is
providing free samples, and Circle City Athletics sets up the
'corn-hole' games.”
The Indy Jazz Fest made an appearance recently and the Indianapolis
Symphony Orchestra featured a “petting zoo”
for visitors to see – and try a few -
classical instruments. A big participant, Hupfer noted, has been the
Indianapolis Convention & Visitors Association, with ticket giveaways to
local events and attractions.
“Mojo Mondays are exactly what Indianapolis
needs,” said ICVA spokesperson Bob Schultz,
adding that the weekly promotional presence in the heart of the city
every week “raises the profile of our arts
and culture scene. The vibe is alive and well, and we're thrilled to be
participants."
After each Mojo Monday, Hupfer posts video highlights on the community’s
homepage, www.indymojo.com.
Additional photos, blogs, and coverage are also available, but only to
registered members – though anyone can join
for free, Hupfer added. “We love doing this,
and it’s worth it to see everybody loosening
up on a Monday instead of Friday.”
Week 1: http://www.indymojo.com/blogs/Blog.Cfm?EntryID=56&BlogID=19
Week 2: http://www.indymojo.com/blogs/Blog.Cfm?EntryID=83&BlogID=19
Week 3: http://www.indymojo.com/blogs/Blog.Cfm?EntryID=104&BlogID=22
About Indymojo.com
Re-launched in May, 2007, Indymojo.com is a free online community
created for and maintained by its local members from the Indianapolis
area. Unlike national social network sites, Indymojo is a true local
community where members get to know each other online and offline
through their individual profiles, content sharing, user groups,
community events, member forums, blogs, and more. The site is part of
the Metromojo family of online communities, serving approximately 100
million page views per month across its various “city
sites.” For more information about Metromojo
go to www.metromojo.com.
See the original story at: http://eon.businesswire.com/releases/monday/hupfer/prweb538105.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/TG92ZS1Qcm9mLUhhbGYtUGlnZy1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
