Atlanta, GA (PRWEB) May 23, 2012
Atlanta entrepreneur and bald guy Andrew Turpen today launched his company MondoBaldo, offering apparel “For the Bald and Proud,” the company’s tagline. The brand also considers people fighting cancer and living with Alopecia to be part of its community.
"For me, shaving bald was a choice, a way to set myself free, laugh aloud and say, 'To hell with my thinning hair!' For others, it is about a serious struggle. For all of us, it is about being proud of who we are and overcoming these outdated stigmas about baldness. And, that's what MondoBaldo is; Part hip, part humor, and part heroic."
MondoBaldo will initially offer apparel as cool and confident as the bald guys wearing it. The small company, a partnership between Turpen and Jody Gottlieb, a career media executive, plans to expand into grooming products and fashion accessories.
At the intersection of the rapidly growing graphic t-shirt and shaving and grooming markets, Turpen spotted an important niche opportunity. Despite the economy, the cosmetics, shaving and grooming industries have shown explosive growth. And there's no denying that shaving bald is more chic than ever. “From Michael Jordan and Bruce Willis to Vin Diesel, Chris Daughtry and Howie Mandel, as well as countless musicians, chefs, law enforcement officials… it’s a classic style now,” says Turpen.
“I saw room in the market for a different brand experience and message. I shared the idea with a close friend who has Alopecia. When I told him the name, he smiled and immediately started brainstorming with me. At the same time, another friend was keeping me updated on a boy who had lost his hair from chemotherapy. His attitude and outlook was so inspirational. It all conspired to bring MondoBaldo to life.”
MondoBaldo’s initial offering features t-shirts with Turpen’s trademarked “Solar-Powered Love Machine” to give the consumer a "superhero" persona. It will be available in various designs as well as other edgy and prideful statements for bald guys everywhere. Turpen added, “I want the brand to be a sincere extension of my personality and of my belief that we are a viable lifestyle community. It’s a bald world now. If you’ve got hair, sorry, but you’re just living in it,” Turpen says laughing.