New Technology, Change Holiday Shopping Habits

Share Article, a membership-based savings program, is changing the face of online shopping, even as new devices make holiday e-commerce more popular than ever.

News Image

A recent news story reports that 36% of all holiday shopping will be done online this year—a notable increase from last year’s 32%. While experts may offer slightly differing explanations of why online shopping has become such a major part of the holiday season, the bottom line is that new technology makes online Christmas shopping easier and more convenient. For example, the same report notes that 70% of those who own tablets, such as the iPad, will use them for holiday shopping. In addition to technological devices like these, there are other factors in play, such as the increasing popularity of membership savings sites like

The draw of sites like for holiday shoppers is the “reward points mall” that forms one of the foundational appeals of the premium shopping network experience. At, for example, members receive a prepaid MasterCard, which they can load with the dollar amount of their choosing, and for every dollar loaded onto the card, the member receives a dollar in “reward points”. Those points can be redeemed in the online mall, which has products and services from many name-brand retailers.

According to a representative of, the draw for Christmas shoppers comes in the one-to-one dollar ratio. “A shopper can essentially get two Christmas gifts for the price of one, just by using those reward points,” says the representative. “So not only is online Christmas shopping convenient, but, in instances like these, it is also very cost-effective.”

In addition to these reward points, membership savings sites like also offer discounts and savings on local services, ranging from hotels and restaurants to golf, spa packages, and even cruises. According to the spokesperson, this is another big holiday perk. “For some, Christmas shopping isn’t the hard part. The hard part is simply figuring out how to enjoy the holidays, be it alone or with extended family,” he observes. “The discounts and membership savings offered by a site like help to remedy this problem, as well.”


A membership-based savings program, provides substantial discounts on the products that it offers in its exclusive Rewards Mall. Every member receives a 2,500 dollar shopping credit good toward items in the Rewards Mall, as well as a Prepaid MasterCard, upon registration. Members are also given shopping credits to match the amount of money that they load onto their Prepaid MasterCard, which are valid for the purchase of Rewards Mall products (all of which are offered by third party vendors and reflect the latest industry trends).

To ensure that customers have access to the most demanded products on the market, the Rewards Mall and other offers are frequently updated to mirror industry trends, new items, and new discounts. can be found online at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Bielawski
Email >
Visit website