Montgomery Ward® Introduces 2007 Holiday Gift Catalog and Features 50,000 Items for the Holiday Season on the Wards.com Website

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Montgomery Ward® today announced its popular 2007 Holiday Catalog will be arriving in mailboxes starting this week. This year's 180-page holiday catalog and online store (http://www.Wards.com) feature a significant increase in holiday offerings with over 50,000 products, including holiday décor, home and kitchen items, entertaining and dining accessories, outerwear, footwear, electronics, furniture, jewelry, and toys. Montgomery Ward has a wide variety of gift items for every person on your holiday gift list available to be delivered directly to your doorstep.

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Our second holiday catalog is bigger than last year's and our Wards.com website will swell to more than 50,000 products during the holiday season, the largest selection Montgomery Ward shoppers will have ever seen in the history of the brand.

Montgomery Ward® today announced its popular 2007 Holiday Catalog will be arriving in mailboxes starting this week. This year's 180-page holiday catalog and online store (http://www.Wards.com) feature a significant increase in holiday offerings with over 50,000 products, including holiday décor, home and kitchen items, entertaining and dining accessories, outerwear, footwear, electronics, furniture, jewelry, and toys. Montgomery Ward has a wide variety of gift items for every person on your holiday gift list available to be delivered directly to your doorstep.

Montgomery Ward introduced the world's first mail order catalog in 1872. The holidays continue to be a great tradition for Montgomery Ward, who originally introduced the world to Rudolph the Red-Nosed Reindeer. The 2007 holiday catalog is the second to be produced since Direct Marketing Services, Inc. (DMSI) acquired the brand in late 2004. Additionally, many of Montgomery Ward's traditional vendors, products and former employees are still part of the new Montgomery Ward.

Today, Montgomery Ward is embracing the latest in internet technology on Wards.com (http://www.Wards.com), featuring more products than ever in the history of the Montgomery Ward brand. Shopping online is now easier than ever with Wards.com's robust search capabilities and easy navigation. The website also offers a Spanish language option that is linkable from the English language site at http://www.Wards.com ; simply click "En Español" at the top of the home page.

"Our holiday catalog debut last year was extremely well-received," says David Milgrom, president of Chicago-based DMSI. "Our second holiday catalog is bigger than last year's and our Wards.com website will swell to more than 50,000 products during the holiday season, the largest selection Montgomery Ward shoppers will have ever seen in the history of the brand."

Milgrom adds, "Customers are happy to see that Montgomery Ward is back. Our company adheres to the Montgomery Ward practice of offering affordable merchandise to meet the needs of loyal Wards customers as well as introduce its offerings to new shoppers with unique product selections, compelling finance terms, and ease of shopping experience."

"From roasting pans for the ever-important holiday dinners to customized jewelry, we want Montgomery Ward to be the place for shoppers to find great quality products for their family and friends," Milgrom says. "Our company has worked hard to find the best products for our customers and we're excited to introduce our second holiday catalog and website to them."

The cover features a photograph of an elegant, candlelit holiday dinner setting highlighting the Crystal Drop 3-Tier Server and holiday-shaped bundt cakes. The server is available in silver or gold for $49.99 for the three-piece unit. It is 23 inches wide, fully extended, by 12 ¾ inches high, and folds easily for storage. The Original Nordicware Platinum Collection Bundt Cake Pans include seasonal cake mixes; each pan with cake mix sells for only $39.99. This Platinum Collection heavy cast aluminum bakeware provides extra-fine details and superior baking performance. Designs include Tree Pan with Train Border & Caramel Apple Spice cake mix; Cathedral Pan and Sticky Pudding Toffee mix; or Bavaria Pan and Cinnamon Streusel cake mix.

About DMSI, Montgomery Ward and Wards.com
Creator of America's first catalog, Montgomery Ward continues today to be one of the largest and fastest growing home décor and general merchandise direct retailers, featuring more than 50,000 quality products through catalog and website sales (Wards.com and WardsKids.com). Montgomery Ward, Wards.com, and WardsKids.com are owned and operated by Chicago-based Direct Marketing Services, Inc. (DMSI). DMSI is ranked #141 in Internet Retailer's 2006 Top 500 Retail Web sites. Other DMSI properties include Charles Keath (Charles Keath.com), Popular Club (PopularClub.com), HomeVisions.com and YourKidsDirect.com.

Media contact: Beth Peterson, (847) 931-9375

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