"We remain ahead of consumer trends so that we can help our clients to deliver powerful brand experiences to their customers."
- Brian McKinley, Senior Vice President - Marketing and Creative Services
Toronto, CA (PRWEB) April 15, 2013
Mood Media will exhibit its suite of experience design solutions at GlobalShop 2013, showcasing the range of sophisticated technologies and concepts used by major brands around the world to build powerful connections with their customers. One of the world’s largest retail design events, GlobalShop 2013 is being held in Chicago from April 16 – 18 and will be the U.S. debut of Mood’s new, integrated brand at a major industry event, following the successful rebrand launch in Feb. 2013.
More than just an event booth, Mood’s lounge is an immersive space, designed to engage attendees by replicating the unique environments Mood creates for its clients through screens, signage, scent, sound and interactive technology. Some of the world’s most beautiful, cosmopolitan cities including Paris, London and Shanghai are brought to life as lounge visitors will be transported by sights and sounds created by Mood’s talented team of visual and music designers. The international focus of the space also reflects Mood’s worldwide presence and capability to support clients across the globe.
“Mood is committed to delivering deep, immersive and integrated solutions to brands around the world,” said Brian McKinley, senior vice president of marketing and creative services. “With our focus on experience design innovation, we remain ahead of consumer trends so that we can help our clients to deliver powerful brand experiences to their customers. The lounge is a great place for us to connect with our clients, make new business connections, and reiterate our new brand position.”
Mood Media announced the completion of its rebrand effort on Feb. 5, 2013 marking the integration of the Muzak and DMX brand names into the Mood brand. The rebrand extends into every aspect of Mood’s business, allowing the company to provide a more powerful, integrated suite of experiential marketing solutions that meet the needs of a diverse clientele. Clients range from small-to-medium sized businesses to the world’s most renowned retailers and brands.
Experience the new Mood brand and lounge at booth #2111 during GlobalShop and connect with Mood on Twitter (@MoodMedia) and Facebook for live updates from the show. For more information about Mood, its services and for updated visuals, please visit http://www.moodmedia.com.
About Mood Media
Mood Media (TSX:MM / LSE AIM:MM) is the global leader for Experience Design. By integrating media and sensory content, social and mobile applications, and technology-based solutions, we enhance brands and help our clients create powerful connections with their customers.
Mood partners with many of the world’s leading brands across a wide range of industries, including retail, fashion, financial services, hospitality and food service. Serving more than 560,000 commercial locations in 55 countries throughout North America, Europe, Asia, the Middle East and Australia, Mood reaches more than 150 million people every day.
Mood Media Corporation