This event will not only kick off our Mardi Gras season, but we believe it will become the premiere event for the Central Time Zone, creating a tremendous economic impact for our city.
Mobile, AL (Vocus) December 19, 2009
Blue moons are rare, but a 600-lb MoonPie is even more so. The City of Mobile, Alabama will be bringing the two together when the blue moon lunar occurrence happens during the city's "MoonPie Over Mobile" New Year's Eve celebration on December 31 in Cooper Riverside Park. A blue moon is defined as the second full moon in a calendar month and is a comparatively rare event. Revelers in Mobile Alabama, the birthplace of Mardi Gras, buy more than 4 million MoonPies annually. This is part of the reason the Southern city tag-teamed with Chattanooga Bakery Inc., the maker of the iconic MoonPie brand marshmallow sandwich, to create the largest electronic MoonPie in the world as the featured attraction for its New Year's Eve celebration. This is the second year the electronic replica of this delicious treat will light up the skyline in downtown Mobile. This free celebration in Cooper Riverside Park will also include music from national recording group Wet Willie.
"This event will not only kick off our Mardi Gras season, but we believe it will become the premiere event for the Central Time Zone, creating a tremendous economic impact for our city," said Mobile Councilman Fred Richardson, the mastermind behind the MoonPie celebration.
"What a great idea!" stated Tory Johnston, Chattanooga Bakery's Vice President of Marketing, “Mobile, Mardi Gras and MoonPies go hand-in-hand."
Following the electronic MoonPie rising, officials from the Chattanooga Bakery will serve up an edible 50-lb blue MoonPie, dubbed among the largest in the country, to those attending the city's first New Year's Eve MoonPie Ball. This formal ball will be held in the city's waterfront Arthur Outlaw Mobile Convention Center and there is a charge for tickets to the ball.
MoonPie Over Mobile History - It was only fitting that Mobile would showcase the MoonPie, a traditional throw from the floats featured in the city's annual Mardi Gras parades. On December 31, 2008, 15,000 people packed Cooper Riverside Park for the inaugural MoonPie Over Mobile New Year's Eve Celebration. This event centered on the rising of a 600-pound electronic version of the marshmallow treat, which lit up Mobile's skyline at the stroke of midnight. The MoonPie Over Mobile celebration not only served as the first affair of the carnival season, but it also provided a tremendous economic boon for downtown businesses. As the only major New Year's Eve celebration in the Central Time Zone, people came from throughout Alabama and across the Southeast to take part. It filled restaurants before the party, and hotel and motel rooms afterward. The giant MoonPie features 1,500 golf ball-size clear lights, eight sheets of 2-by-2 square aluminum tubing, ten sheets of plywood and a massive amount of banana-colored paper-mache. It is hoisted into the sky by a giant crane. Plans are in the works for a possible permanent pole to be erected for the raising of the MoonPie each year.
Throughout Mobile's 307-year history, Mardi Gras has served as a marquee event to display our legacy. The carnival season brings with it weeks of parades, balls, good times and most importantly, visitors to the Mobile Bay area. It has always had a grand finale, the illuminating sights and boisterous sounds of the Fat Tuesday celebration, but it has never had a proper kickoff event – until now. MoonPie celebration packages are being offered by several hotels in the area. For more information or for help planning your trip, visit http://www.mobilebay.org or call 1-800-5-MOBILE.
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