Michigan-based Moosejaw Turns Eighteen

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Moosejaw - the outdoor retailer based in Madison Heights, MI celebrates eighteen years in business this week.

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“We know that our customers can shop at a competitor and buy the same products. But, they probably won’t be playing rock, paper, scissors or be challenged to a hula hoop contest,” says Comerford.

Moosejaw, the Michigan-based outdoor retailer, turns 18 years old this week. While many other Detroit area companies have been downsizing, Moosejaw has continued to grow and expand creating jobs locally. Moosejaw attributes its success to its nonsensical marketing tactics, great sales offerings, and a truly unique customer experience.

What started out as one small specialty shop in Keego Harbor, MI has turned into a leading multi-channel retailer with seven store locations, a catalog program, and an e-commerce website at Moosejaw.com. Moosejaw has grown from a single 4-employee shop to a thriving retailer with 150+ year-round employees and an additional 200 seasonal employees that were recently hired for holiday help.

“Moosejaw has never lost sight of having the most fun while selling the highest quality outdoor gear and apparel,” says Harvey Kanter, CEO and President. “We continue to sell top brands such as The North Face, Patagonia, Mountain Hardwear and Black Diamond. We have also grown our private label brand from tees and hoodies to include a jacket collection ranging from fleece and yoga jackets to softshells and down.” Moosejaw has also added new brands in the past months such as Nau, Mammut, Montbell, and Horny Toad to appeal to an even larger audience of online and retail shoppers.

“We’re actually going to have a ‘brands you can’t afford’ promotion to poke fun at the fact that we realize the products we sell aren’t cheap, but they are the highest quality,” says Eoin Comerford, Sr. VP of Marketing and Technology.

These nonsensical marketing tactics have earned Moosejaw national recognition and keep their loyal customers coming back for more. “Other notable promotions that we’ve run in the past have been buying our customers Chinese food with their purchase, paying for their haircuts, and offering a free doctor’s note with any daypack,” says Comerford.

Moosejaw’s unique customer engagement, leading rewards program, and huge social media presence have created hundreds of thousands of loyal fans of the company. “We know that our customers can shop at a competitor and buy the same products. But, they probably won’t be playing rock, paper, scissors or be challenged to a hula hoop contest,” says Comerford.

Moosejaw continues to innovate with new marketing ideas while selling the best brands and having a lot of fun with their customers, a strategy that they hope will help them see continued success for 2011. “We will continue to grow. I cannot say much more than that, but expect great things from Moosejaw in the coming months,” offered Kanter.

About Moosejaw:
Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

Media Contact: Sarah Rewold, Moosejaw Public Relations, 248-246-4000, marketing (at) moosejaw (dot) com

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Sarah Rewold
Moosejaw
248-246-4000
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