Moosejaw Develops New Clothing Line with Help from Loyal Customers

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Moosejaw, the Michigan-based outdoor retailer know for its Madness marketing, launched their latest outdoor apparel line designed with input from their best customers, a group dubbed The Humans of Influence.

Moosejaw Fall 2010 Catalog Cover

“We wanted to get the best ideas and opinions from the people who matter the most to us - our long-standing customers,” said Allison Capaldi, Moosejaw Brand Manager.

Moosejaw, the Michigan-based outdoor retailer know for its Madness marketing, just launched its latest apparel line designed with input from their best customers, a group dubbed The Humans of Influence. “We wanted to get the best ideas and opinions from the people who matter the most to us - our long-standing customers,” said Allison Capaldi, Moosejaw Brand Manager.

The Humans of Influence helped decide features such as colors, pocket placement, thumb holes and mp3 compatibility. To acknowledge their impact on the line, Moosejaw decided to name each piece after a member of The Humans of Influence.

“The story here isn’t that we launched a new line, it’s that our customers feel like they are part of the process at Moosejaw and we want to encompass that into everything that we do,” said Moosejaw’s CEO, Harvey Kanter.

Keeping a unique brand following is nothing new at Moosejaw. Customer interaction has been at the forefront of Moosejaw’s marketing that has gained national recognition within the outdoor retail and ecommerce communities.

Moosejaw also incorporates their trademark Madness into the line. The interior of each piece has a label with notable reads such as Emergency Discussion Topics such as“Who would win in fight, a ghost or a lion?” and “Does my hair look better with our without a banana clip?”
“We also have Other Uses for this Jacket, High Praise and Things to Consider. This could be the most important part of the new line,” said Gary Wohlfeill, Creative Director.

The Humans of Influence line includes 13 new pieces ranging from a three piece yoga outfit to fleece, softshell and down jackets for men and women. All are currently available on Moosejaw.com plus at all Moosejaw retail locations -- Ann Arbor, Birmingham, Chicago, East Lansing, Grosse Pointe, Rochester and Partridge Creek.

About Moosejaw:
Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs.

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

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Sarah Rewold
Moosejaw
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