"We will have a nice old lady reading product descriptions while grooming a dog, an auto mechanic fixing a car, a butcher, and more. This is very important work and we’re excited to share it with our customers," said Wohlfeill.
Madison Heights, MI (PRWEB) October 24, 2010
Moosejaw, the irreverent multi-channel retailer , has combined leading web features, customer input, and a little madness to create their latest industry leading site,Moosejaw.com. "We had so many great ideas and worked very hard to implement almost all of them into our new site," said Eoin Comerford, Moosejaw's SVP of Marketing and Technology. So Moosejaw turned to its customers through surveys and usability testing to help drive the design process. The result is a site that is easier to use, loaded with cool features, and offers a personalized experience, while remaining uniquely Moosejaw.
The usability testing unearthed cool features that users had missed, and aspects that confused or irritated users. "We've already received great feedback on the new site from our custies," said Gary Wohlfeill, Creative Director at Moosejaw. "They love the clean, new look and ease of product selection through Quick View and redesigned product pages."
A few of the latest features are Save for Later, Compare Tool, and Product Video. "Outdoor gear and apparel can be pretty technical stuff, requiring quite a bit of research," explained Comerford. The integration of Product Video and the Compare Tool, allow customers to quickly learn about products, while the Save for Later feature lets users move items that they are considering into a special secondary cart. They can then email the contents out to friends, like a wishlist, or move them back into their main cart to purchase.
Of course, being Moosejaw, the product video isn't going to be the usual boring recitation of features. "We will have a nice old lady reading product descriptions while grooming a dog, an auto mechanic fixing a car, a butcher, and more. This is very important work and we’re excited to share it with our customers," said Wohlfeill.
The next step was to make the experience as personalized as possible. Major logic upgrades were implemented in order to give shoppers the best product suggestions based on previous page views, navigation patterns, and purchase history. “This gives our customers the best possible options when shopping at Moosejaw,” said Comerford.
The new look and features are the latest additions to a site that’s been leading the industry for 15 years in social media, customer reviews, mobile marketing, and more. So what’s next for Moosejaw.com? “We can’t say,” said Wohlfeill, “but you can be certain it will be driven by our custies.”
Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.