Start the MOO Year Off Light: MOOYAH Burgers, Fries & Shakes Offers Lighter Options For 2015

Share Article

Customizable Burger Concept Spotlights Their Signature Iceburgers and Salad Options.

News Image

MOOYAH Burgers, Fries & Shakes is helping Guests “start the MOO Year off light” by highlighting the lighter options available at their locations, including their famous Iceburger, black bean and turkey burger options, Loaded House Salad and side salad. The Dallas-based fast-casual, “better burger” chain aims to make New Year’s resolutions delicious in 2015.

“We never sacrifice on taste with our lighter options and we have a variety of healthy and delicious menu items to get 2015 off on the right track,” said Michael Mabry, Chief Operating Officer for MOOYAH. “We’re excited to help our Guests make smart choices in the New Year and make those New Year’s resolutions easier to swallow.”

Among the lighter options available at MOOYAH are Turkey Iceburgers starting at just 205 calories and 28 grams of protein, Veggie Iceburgers starting at 215 calories and 17 grams of protein, and MOOYAH Iceburgers starting at 435 calories and 26 grams of protein. Each Iceburger can be paired with a side of sweet potato fries and a diet drink to create a full meal combo that falls below a third of recommended daily calories.

MOOYAH will also encourage Guests to share the ways they plan to “lighten up and have a Happy Moo Year” on social media platforms, including their 100,000+ fans on Facebook as well as Twitter and Instagram. Participating Guests will have the chance to win free burger cards and gift cards when they comment about the protein, toppings, and sauces they add to build their perfect Iceburger or salad. The brand recently entered a partnership with HealthyDiningFinder.com to provide another platform for Guests to engage and review the healthy options available. Full details available on the MOOYAH page: HealthyDiningFinder.com/restaurant/MOOYAH.

“New Year’s resolutions should be something to look forward to and have fun with, not a daunting and negative ‘mission impossible’,” said Natalie Anderson, Director of Marketing for MOOYAH. “We’re providing our Guests with some delicious options and a fun, interactive way to share their favorite lower-calorie MOOYAH burger combinations with fellow Guests across social media.”

At MOOYAH, Guests have the advantage of choosing from a variety of bread options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. In 2015, MOOYAH aims to continue expanding their presence across the country, with a focus on Atlanta, Phoenix, Minneapolis, Tampa-St. Petersburg, and Cincinnati.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurger.

For franchising opportunities, please visit http://www.mooyahfranchise.com/ .

ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Kaminski
Visit website