MOOYAH Burgers, Fries & Shakes Introduces The Crandidate Burger Just In Time for Election Season

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Rapidly Growing Better Burger Franchise Unveils Fun Campaign for Delicious Turkey Burger Creation

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MOOYAH Burgers, Fries & Shakes, a national leader in the booming fast-casual burger segment, is bringing a refreshing burger choice to voters this presidential election season: the long-awaited debut of The Crandidate. The new burger, unveiled on September 29, will be marketed tongue-in-cheek by “The Bird Party” as both left-wing and right-wing, making it the well-centered leader the nation craves.

The Crandidate’s platform base starts with a non-GMO, multigrain bun, baked fresh daily, then continues with all natural Jennie-O® turkey, real Swiss cheese, crispy fried onion strings, Ocean Spray® whole berry cranberry sauce, crisp green leaf lettuce, and a touch of mayo.

“The Crandidate is the clear burger choice for America,” said Michael Mabry, COO of MOOYAH. “The Crandidate brings the perfect taste combination at the perfect time, and we believe this seriously fun approach to a better burger will help put the country’s taste buds on the path to even greater things ahead.”

Focusing on a nation hungry for a better choice, The Crandidate pledges to end squabbling and get the country back to gobbling. As part of its creative and inventive marketing launch, The Crandidate’s platform includes:

  • Freshness First: Buns baked in-house daily, crisp veggies, hand-cut fries, and of course, all-natural turkey. Don’t settle for the other candidates’ stale policies.
  • Diners’ Rights: Americans deserve a place where they can play with their food and not be judged. Anything else is not only un-American, it’s un-tasty.
  • Balanced Burgers: Burgers should have just the right amount of bun, meat, veggies & condiments. A deficit in any of these is detrimental to the nation’s palates.
  • Condiment Reform: The nation’s most delicious burgers should have a minimum of 10 sauces to choose from. Americans deserve a better burger than their parents had.
  • Poultry Policy: Turkey burgers should taste as delicious as hamburgers. After all, this nation was founded on equality for all.

Guests can support The Crandidate by wearing a ‘Yes We Cran’ t-shirt proudly. MOOYAH is giving away The Crandidate t-shirts when Guests purchase four of the limited-time burgers from September 29th through November 13th and scan the purchase receipts on their rewards app. MOOYAH urges Americans to follow the tour on http://www.YesWeCran.com, where weekly videos will be releases addressing important milestones and where ‘Yes We Cran’ t-shirts are available for purchase.

“From http://www.YesWeCran.com to The Crandidate t-shirts to the fun in-restaurant support, we couldn’t be more excited about how The Crandidate is poised to win the hearts of Americans,” said Natalie Anderson Liu, vice president of marketing for MOOYAH. “Not only is the humor and irreverence perfect for this particular election season, this burger’s combination of Ocean Spray whole berry cranberry sauce and our Jennie-O turkey burger is a delicious take on two seasonal favorites.”

At MOOYAH, quality creations like The Crandidate are nothing new. Guests always have the advantage of choosing from a variety of bun options, like baked in-house potato or multigrain wheat buns or handcrafted lettuce buns to accompany a never-frozen, 100 percent American beef patty, all natural Jennie-O turkey patty or mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese options, applewood smoked bacon and sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH’s hand-cut French fries are created through a six-step process that takes a total of 24 hours to prepare. A combination of constant attention and a recipe perfected over more than a decade transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. MOOYAH offers real ice cream shakes, allowing customers to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries fan page or follow MOOYAH on Twitter and Instagram @MOOYAHBurgers.

For franchising opportunities, please visit http://www.mooyahfranchise.com/.

ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by Franchiserankings.com. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH, follow on Twitter and Instagram @MOOYAHburgers.

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Lauren Boukas
No Limit Agency
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