Webinar on "Physician Engagement - Diagnosing Generational Differences" Presented by Morehead Associates

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This is Part I of II in Webinar Series on "How Generation and Gender Impact Physician Engagement"

Diagnosing Generational Differences in Physician Engagement.

Charlotte, N.C. -- Morehead, the human capital research firm, will host a webinar titled "Diagnosing Generational Differences in Physician Engagement." The free hour-long webinar will be broadcast on Tuesday, April 7, 2009 at 1:00 p.m. EST.

In this first of a two-part webinar series, David Rowlee, Ph.D., Morehead's Vice President, Physician Research Services, and Brad Morton, Morehead's Vice President, Product Management and Physician Surveys, will discuss how generational factors impact physician engagement. The entry of Generation X physicians to healthcare represents a profound demographic shift for hospitals. Hospitals must understand how attitudes and behaviors of Generation X physicians differ compared to their older colleagues--Baby Boom and Traditionalist Generations.

Morehead's national study reveals different views that Gen X, Baby Boom, and Traditionalist Generation physicians maintain toward key aspects of health systems, including quality of care, hospital strategies, leadership performance, and how these perceptions combine to impact their loyalty. In order to engage all generations, hospitals must understand these differences and how to address them.

In this webcast, participants* will learn:

  •     how generation membership significantly impacts the attitudes that physicians maintain toward health system leadership, patient care and operational aspects of hospitals
  •     how a health system can assess the attitudinal differences of its physicians and develop systemic strategies to embrace all physicians regardless of age
  •     the drivers of physician loyalty for different generation groups
  •     how building and sustaining loyalty among different generation groups directly drives hospital revenue

*All participants will receive: Drivers for the Ages: Managing Multiple Generations of Physicians, a Morehead white paper.

To sign up for the free hour-long webinar, visit http://moreheadassociates.com/events/registration/event90.html

To sign up for Part II of the webinar, "He Said … She Said: How Gender Differences Impact Physician Engagement" to be broadcast on April 30, 2009 at 1:00 p.m. EST, visit http://moreheadassociates.com/events/registration/event91.html

About Morehead
Morehead delivers human capital Surveys, Metrics and Solutions that enable leaders to (1) target and focus human capital initiatives, (2) prioritize systemic change, (3) inform work unit interventions, and (4) align employees with business strategies. Morehead's clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit http://www.moreheadassociates.com.

Media Contact:
Wanda Craig
800.849.2292 x 5515

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Marcia Merrill
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