Direct mail for mortgage marketing has proven to not only be effective at finding pre-qualified candidates, but also generating a substantial number of referrals
Deerfield Beach, FL (PRWEB) October 17, 2012
Titan List and Mailing Services, Inc., a well-established mortgage marketing agency, has recently announced their Q4 Trend Highlights, which focuses on the significant amount of referrals that are generated from direct mail marketing campaigns. The company’s Director of Marketing, Jared Braverman, discussed how trigger leads and credit driven data are being used to target candidates that meet underwriting guidelines and also have an added bonus of generating referrals.
Sharing some important details about the direct mail campaign, Mr. Braverman explained that it is not limited to people who qualify for referrals. It is valid for everyone who may or may not meet the underwriting guidelines. “People mention the ad to someone else who may be in the market for a refinance. For instance, on a 5000 mail piece campaign with 50 calls, of which they close a minimum of 10 deals, they can extract a potential 100 new referrals simply by asking for them at the time of the call”, Mr. Braverman explains.
Since 2001, Titan has reached new heights of success by servicing a record number of mortgage customers. Titan’s records show a consistently elevating number of mortgage customers and clients. During this period, Titan has been continually expanding their print and mail volume, culminating in recent milestones of more than a million direct mail advertisements being printed and mailed in a single month. According to Mr. Braverman, such remarkable performance and profits were not possible without the proper incorporation of direct mail marketing.
Highlighting one of the major advantages of direct marketing, Mr. Braverman explained that unlike radio, tv, or other print advertisements, direct mail can leverage data lists which are based on well researched data. Due to this reason, the advertisement is delivered to people who are actually in need of the service. “Direct mail for mortgage marketing has proven to not only be effective at finding pre-qualified candidates, but also generating a substantial number of referrals,” Mr. Braverman added.
In the end, Mr. Braverman affirmed that Titan will continue to focus on leveraging the best data lists paired with direct mail to deliver consistent results for Titan clients. For more information about Titan List and Mailing Services, Inc., you can visit their website http://www.TitanLists.com.
About Titan List and Mailing Services, Inc.
Titan List and Mailing Services, Inc. is a direct marketing agency that offers a complete range of advertising and design services. The firm specializes in data lists (mail/phone), printing, direct mail, graphic and website design as well as internet and SEO marketing. Starting in 1998, the company has, since then employed highly skilled individuals who have considerable experience regarding marketing trends. The company manages the complete in-house campaign including design, data lists, printing, postage, and mailing.
For further information, you can contact them using the details given below.