Motives by Loren Ridinger® Announces “Create Your Look” Video Contest

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Creator Loren Ridinger invites all cosmetic enthusiasts to showcase their talents by creating a video highlighting their favorite look using the new 2012 Runway Collection.

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To celebrate the launch of the 2012 Runway Collection, Motives by Loren Ridinger® welcomes all to enter the “Create Your Look” video contest where participants become the make-up expert.

By creating a short, personalized, step-by-step video tutorial using the new Motives ® and Motives® for La La Fall/Winter 2012 Runway Collection, participants could get tons of exposure within the beauty community and possibly win an Apple iPad in the process. These videos can highlight basic make-up application techniques or show viewers how to create the newest and most creative trend. Contestants enter by uploading their videos to the Motives Facebook page. The video that receives the most votes at the end of the contest wins.

“There are so many creative individuals and we wanted to provide them with a chance to showcase their talents” Ridinger said. “This contest allows people to demonstrate their unique personalities that great make-up and great application makes possible.”

For complete entry details, please visit The video contest begins on August 29th and ends September 26th.

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Gigi Burns
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