Motorcycles, Scooters and Mopeds: A Global Strategic Business Report
San Jose, California (PRWEB) November 09, 2012
Follow us on LinkedIn – Two-wheelers fulfill a strong need for convenience, speed, and personal mobility. The last two decades have comprehensively transformed the powered two-wheeler industry worldwide, with regional markets such as Asia-Pacific having played a significant role in its evolution. No other industry illustrates the regional differentiation better than the powered two-wheeler industry. For instance, while motorcycling is perceived as a mode of recreation and pastime activity in developed markets such as the US and Europe, two-wheeler driving symbolizes an important means of urban transportation in the developing markets such as Asia-Pacific. Growing environmental concerns and rising fuel prices are gradually bringing two-wheelers into the spotlight. While the ability of two-wheelers to provide better fuel efficiency than cars is helping them gain significant adoption among consumers, being environmental friendly is earning them Government support and backing across the globe. Stringent Government regulations for curbing environmental pollution are especially helping drive demand for 4-stroke motorcycles across the world. Many international companies such as Yamaha are striving to introduce new environment-friendly motorcycles to comply with emission standards of various markets.
The two wheeler industry which was steadily recovering from the 2007-2009 recession, however once gain received a setback during the year 2012 with the European debt crisis pushing the industry into a new set of challenges. Macro themes affecting Europe include the prolonging of the sovereign debt crisis as a result of the half-measures implemented to date in attempts to stave off the crisis, a dysfunctional financial system that is fuelling a slow-motion economic collapse, fears over reduced consumer spending, and slower economic growth as a result of austerity measures. The two-wheeler industry during 2012 vacillated widely between optimism and fear, marring sentiments in an otherwise recovering market. Credit restrictions as a result of austerity measures implemented by the debt ridden Governments, consumer indecisiveness, weakening consumer confidence as a result of fears over escalation in the severity of the debt crisis, resulted in slowing two-wheeler sales during the year. Weakness in motorcycle, scooter and moped sales until now has been all the more evident in France, Spain, Greece and Portugal this year.
Despite the debt crisis currently engulfing European two-wheeler market, manufacturers continue to remain optimistic about their future prospects, given that urban mobility and passion for hassle free ride continue to be distinctive factors driving consumer two-wheeler purchases. While few two-wheeler models have no doubt been affected due to the Euro zone crisis, sales of light powered two wheelers and other fuel efficient models that are typically designed for urban driving, continue to attract demand, thereby indicating consumer lean towards value for money purchases. Also, given the prolonged financial hardships that region has been witnessing, first in the form of global economic recession and now the euro zone crisis, it is of little surprise that many of the European car drivers are beginning to show interest on much economical and easy to maintain two-wheelers, thereby driving optimism in the market. Also, passion for motorcycling among Europeans will also re-emerge soon to drive high-end vehicle sales, especially those with engine capacities of over 250CC.
As stated by the new market research report on Motorcycles, Scooters and Mopeds, Asia-Pacific represents the most prominent regional market with unit sales in the region waxing at a CAGR of about 9.9% over the analysis period. The region exhibits a strong market for motorcycles, scooters and mopeds, characterized by huge population, burgeoning economies, growing employment opportunities, increasing consumer affluence, and mass exodus of rural inhabitants to urban cities, particularly in emerging countries of China and India. Two-wheelers make an ideal choice for the large section of middle class community in these nations, which is particularly interested in fuel economy and low maintenance.
Segment-wise, Motorcycles represent the largest and the fastest growing market, with unit sales waxing at a CAGR of about 10% over the analysis period. Mopeds, although a small contributor to the total two-wheeler sales worldwide, is surprisingly strong in Europe, with moped sales accounting for a majority share in the combined market for motorcycles, scooters and mopeds in the region.
Major players in the global marketplace include Bajaj Auto Limited, BMW Group, China Jialing Industrial Co., Ltd., Lifan Industry (Group) Company, Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd., S&T Motors Co., Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, and Yamaha Motor, among others.
The research report titled “Motorcycles, Scooters and Mopeds: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry outlook, overview, competitive analysis, market trends & drivers, product profile, distribution dynamics, recent industry activity, and profiles of market players worldwide. Market estimates and projections for motorcycles, scooters and mopeds is presented for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Belgium and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America and Rest of World. Market analytics are provided in terms of units (volume) for product segments including Motorcycles, Scooters and Mopeds. The Motorcycles market is further analyzed as Below 250CC, 250CC-500CC and Above 500CC for select regional markets.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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