High End Products Inc. and AIRHAWK Team Up to Meet Motorcyclists’ Demand for Premium Custom Seats with Unmatched Comfort

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Joint Venture – High End Seating Solutions – Promises to Shake up Motorcycle Seating Category with Unprecedented Marriage of Form and Function

AIRHAWK comComfort Seating Systems

AIRHAWK® Comfort Seating Systems

"The two companies share a quality culture that ensures there will be no compromises in the seats we provide to dealers, OEMs and end users. I think we have a true example of synergy here." - Lars Rouland, CEO at High End Products Inc.

High End Products Inc., the Santa Ana, California-based manufacturer of the Danny Gray line of motorcycle seats, and AIRHAWK of Belleville, Ill. announced today the formation of a new joint venture, High End Seating Solutions. The new venture has been formed to meet motorcyclists’ and manufacturers’ demand for premium, custom designed motorcycle seat cushions with the comfort of AIRHAWK’s proven shape-fitting technology.

By marrying the custom design and production capabilities of High End Products Inc. with AIRHAWK’s clinician-approved DRY FLOATATION® technology, High End Seating Solutions promises to change the way motorcyclists think of seating. Now they can have it both ways: the industry’s most comfortable seating technology integrated with cool designs that complement their bike and express their personality.

“Since we launched the AIRHAWK family of products for motorcycles at Daytona Bike Week in 1997, we’ve received tons of positive testimonials from motorcyclists on the AIRHAWK’s effectiveness in eliminating ‘numb buns’ – making long rides more comfortable,” said Steve Peyton, director of AIRHAWK sales. “But sometimes those accolades came with ‘if only it fit in with the design of my bike.’ So I made it my mission to find the perfect partner to meet this prevalent need.”

“The people at High End Products just got it. They clearly recognized the opportunity this joint venture offered. Their outstanding custom design, quality components and experience in providing seats to the major motorcycle household names made them the perfect partner.”

Lars Rouland, CEO at High End Products Inc., agrees that the partnering is a great fit. “The two companies share a quality culture that ensures there will be no compromises in the seats we provide to dealers, OEMs and end users. I think we have a true example of synergy here: one plus one equals greater than two. We’re excited about the near- and long-term opportunities with the joint venture.”

Initial feedback from dealers has been enthusiastic, as they see two proven brands and suppliers working together to fill a need that they, too, have long recognized. Plus, it adds another tier to their product offerings.

The new company, High End Seating Solutions, will be headquartered in Santa Ana, Calif., and will leverage more than 200,000 square feet of combined manufacturing capacity currently at High End Products. A number of new product offerings are slated for introduction in 2011. The new company has no plans for any disruption to current dealer networks, and no immediate plans for additions to staff.

AIRHAWK is a product of The ROHO Group, Inc., which specializes in shape-fitting technology, manufacturing cushioning and mattress products for medical applications, as well as for recreational and commercial vehicle use. The AIRHAWK Seat Overlay is designed to eliminate the discomfort and potential health risks associated with spending many hours in the seated position. The AIRHAWK system uses patented DRY FLOATATION® technology to match body shape and contours to relieve sensitive pressure points. In addition, independent studies done by Liberty Mutual and Virginia Polytechnic Institute have proven the neoprene seating system’s ability to reduce the transmission of whole-body vibration. For additional information, visit http://www.AIRHAWK.net or call 1-800-851-3449. AIRHAWK is a registered trademark of The ROHO Group, Inc.

About High End Products Inc.
High End Products Inc. produces the highest quality motorcycle seat available for fitment, comfort and style, while offering the most customization options of any manufacturer on the market today. Completely handmade, all seats have hand-laid fiberglass seat pans, high-quality fine grain one-piece leather seat surfaces and fully felted bottoms to protect painted surfaces. The designs also provide customers the very best seat in terms of lean low profiles, superior leg passage and enhanced riding position at outstanding value. Comfort comes right out of the box; no break-in period required. For more information, visit http://www.highendseats.com or call 714-259-0177.


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Danielle Boenisch
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