By expanding our mobile presence, we're demonstrating an ongoing commitment to our consumer to ensure our MOTOR TREND content is accessible to them, anytime, anywhere
Los Angeles, CA (PRWEB) October 29, 2009
MOTOR TREND®, a publication of Source Interlink Media™, today announced a new partnership with Kargo, a leading mobile and technology company, allowing its fans to receive breaking alerts, news, and other content directly from their mobile phone or device. With just one click on their mobile device, enthusiasts have access to the latest news, articles, reviews, videos, auto shows, and photo galleries on the MOTOR TREND Mobile Web site.
"By expanding our mobile presence, we're demonstrating an ongoing commitment to our consumer to ensure our MOTOR TREND content is accessible to them, anytime, anywhere," said Sean Holzman, President of Source Interlink Media Enterprises. "We already communicate with our consumers in print, online, on the radio, through video, and at our auto shows, and now, they can access MOTOR TREND content quickly and easily from their mobile devices."
"In partnering with MOTOR TREND, we're bringing the very best in automotive information and content to consumers on the go," said Harry Kargman, President and CEO of Kargo. "We recognize that a mobile phone has become a critical place to access decision making information. Our partnership provides a fantastic service to automotive enthusiasts and car buyers alike."
Users can access MOTOR TREND Mobile by going to http://www.motortrend.com on their phone or texting MT to 99799.
About Kargo Global Company
Kargo is a leading independent mobile media and technology company that has produced breakthrough entertainment and information applications since 2003. With offices in New York and Toronto, Kargo's team of industry veterans brings extensive experience in Internet and wireless technology to provide customized mobile solutions for brands, media companies, and publishers. Kargo creates 360-degree campaigns that integrate mobile lifestyle applications with other media outlets such as television, print and the Internet.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises Motor Trend Magazine, the award-winning web site http://www.motortrend.com; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend international editions; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.
About Source Interlink Companies, Inc.
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.
VP Marketing & Retail Development
SOURCE INTERLINK MEDIA™