MoveNow™ Program Provides for Smooth and Cost-Effective Transition to Windows® 7

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PCmover® will be free with purchase of Windows 7 licenses to help speed adoption of Windows 7 among SMBs.

MoveNow Partner Program

PCmover Upgrade Assistant will save businesses at least $300 per PC that is upgraded to Windows 7.

Laplink® Softwar e in cooperation with Microsoft® and Ingram Micro™ Inc. (NYSE: IM) today announced a new channel partner program aimed at helping businesses make the move to Windows 7 faster, better and more affordable with Laplink’s market-leading solution.

The “MoveNow™” program will launch the week of July 19 and continue through September 30, 2010. It provides a free license of PCmover Windows 7 Upgrade Assistant™ for each Windows 7 Upgrade Open License purchased through Ingram Micro U.S. MoveNow also provides training and evaluation licenses for systems integrators, corporate IT resellers, service teams and IT professionals.

PCmover, the world’s top-selling PC migration and upgrade utility, drastically improves Windows 7 migration and deployment by automatically transferring all (or selected) applications, files, settings and user accounts with a few simple clicks. This overcomes some of the biggest IT hurdles companies face with a Windows 7 deployment effort: the cost and lost productivity associated with manual data transfers between PCs and manual upgrades of existing PCs capable of running Windows 7.

“PCmover Upgrade Assistant will save businesses at least $300 per PC that is upgraded to Windows 7,” said Thomas Koll, Laplink’s CEO. “One of the greatest challenges businesses face in the near future is how to cost-effectively deploy Windows 7, particularly upgrades from Windows XP. Laplink – together with Microsoft and Ingram Micro – is addressing that challenge with the MoveNow program.”

By using PCmover in deploying Windows 7, even the need to reinstall applications on the upgraded or new PC is eliminated. And because the “personality” and customization of the old PC is preserved and transferred to the new environment, end users are able to more quickly return to full productivity. PCmover is fully compatible with Windows 7, Vista, and XP. It even supports in-place upgrade scenarios from XP to Windows 7 or across “unlike” versions of Windows such as Vista 32-bit to Windows 7 64-bit.

“It is great to cooperate with partners like Laplink leveraging and reinforcing the Windows 7 momentum with SMB customers by delivering solutions that facilitate adoption and deployment,” said Birger Steen, Microsoft Vice President, Worldwide Small Medium Business & Distribution. “Whether upgrading existing PCs or performing full migration to new hardware, with PCmover our customers will be able to implement Windows 7 in a fully customized manner with less labor.”

Channel Partners also will benefit significantly from the program. Those who are engaged in offering a Windows 7 upgrade service can improve margins, streamline services and deliver an improved end-user experience.

“As one of Microsoft’s largest distribution partners, Ingram Micro is pleased to offer our channel partners and the IT industry at large access to both Windows 7 and Laplink’s PCmover,” said Jodi Honore, Vice President, Vendor Management, Ingram Micro U.S. “As part of our go-to-market strategy, we are working closely with Microsoft and Laplink to create awareness around the “Move Now” program and have introduced a handful of new promotions that will help increase demand and drive down cost of deployment.”

MoveNow will be unveiled formally to Microsoft Channel Partners at the Microsoft Worldwide Partner Conference in Washington D.C. July 11-15. Representatives will present the program and its benefits, including break-out sessions for partners. Laplink will also have an exhibit focused on efficient ways to upgrade to Windows 7, including hands-on demo instruction and training resources.

PCmover is the only software that natively will move all of your programs, files, and settings from one PC to another. There is no use of virtual machine or emulation software. Instead, PCmover’s proprietary technology automates data and settings transfers and also emulates installer routines so that applications are also migrated.

MoveNow features PCmover Windows 7 Upgrade Assistant, tailored especially for SMB use. By providing businesses with ease of performing an upgrade in-place, PCmover Upgrade Assistant is a critical component to saving hours of time and hundreds of dollars per upgrade.

Laplink also offers PCmover Business to perform the in-place upgrade or migration to new hardware without requiring installation on each PC, as the program itself can run from a server or a USB key. Users themselves can then simply follow the migration wizard and finish their upgrade without losing data or applications with just a few simple clicks.

“For most SMBs, the decision isn’t whether or not to deploy Windows 7,” concluded Koll. “It’s a matter of when and how. MoveNow helps that decision get made. PCmover is the “how” to move. And with PCmover bundled free with the Windows 7 license purchase, the time to proceed is now. That’s good for everyone involved, especially the SMB that will soon leverage the advantages of Windows 7 to increase their business productivity.”

Learn More

To find out more about the “MoveNow” channel partner program and the benefits of joining, go to

About Microsoft

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential.

About Ingram Micro Inc.

As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves approximately 150 countries and is the only global broad-based IT distributor with operations in Asia. Visit

About Laplink Software, Inc.
For nearly 30 years, Laplink has been the leader in providing software used for PC migration, remote access, file transfer, and synchronization. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.

For more information about this release, please contact:

Laplink Software Press Contact
Andy Tolton


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