Movie Review Intelligence, Inc. -- Weekly Movie Review Alert

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Movie Review Intelligence, Inc. announces the following summary of movie reviews for this weekend's wide releases: G-Force opened to weak reviews; The Ugly Truth opened to terrible reviews; and Orphan opened to moderate and mixed reviews.

...a shamelessly effective horror film based on the most diabolical of movie malefactors, a child.

Movie Review Intelligence, Inc. announces the following summary of movie reviews for this weekend's wide releases: G-Force opened to weak reviews; The Ugly Truth opened to terrible reviews; and Orphan opened to moderate and mixed reviews.

G-Force opened this weekend to weak reviews (41.6% Positive Reviews). Claudia Puig wrote in USA Today, "'G-Force' is unlikely to keep anyone older than 10 on the edge of his seat, and the bathroom humor may annoy adults. But the message of unity, while unoriginal, is consistently sweet." And A.O. Scott wrote in the New York Times, "...fairly entertaining in that exhausting, rackety, late-summer-kiddie-movie way." Read movie reviews summary.

The Ugly Truth opened this weekend to terrible reviews (28.3% Positive Reviews). Leah Rozen wrote in People, "...a down-and-dirty romantic comedy, doesn't know when to stop milking a joke." And Rafer Guzman wrote in New York Newsday, "Its crass sex jokes feel like chum for mentally stunted males, while its dimwitted storyline seems aimed at females who find paperback romances overly nuanced." Read movie reviews summary.

Orphan opened this weekend to moderate reviews that were somewhat mixed (50.2% Positive Reviews). Roger Ebert called the film in the Chicago Sun-Times, "...a shamelessly effective horror film based on the most diabolical of movie malefactors, a child." And Bill Goodykoontz wrote in the Arizona Republic, "...works because it's a film that knows exactly what it wants to be - creepy as all get out - and does everything possible to achieve that goal." Read movie reviews summary.

About Movie Review Intelligence, Inc.:
MovieReviewIntelligence.com is the industry standard for measuring and understanding movie reviews. The web site gives moviegoers and industry professionals - critics, filmmakers, marketers, distributors, exhibitors, and publishing editors - the most accurate, detailed, and complete picture of movie reviews possible.

MovieReviewIntelligence.com offers commentary, charts, summaries, averages and comparisons 24-hours a day in real-time. MovieReviewIntelligence.com collects hundreds of reviews each week from over 65 U.S. and Toronto newspapers, magazines, alternative weeklies, NPR and 'At the Movies.' These publications and critics have been selected because they are the most influential and representative of their kind, as measured by the size of their readership and audience, and largely comprise the body of reviews that moviegoers are seeing, reading and hearing.

The following are the key factors that MovieReviewIntelligence.com analyzes:

Positive Review Ratings: A 1 to 100 percent score that reflects the full range of reviews. The ratings are broken down by taste and geographic sub-groups so that moviegoers can understand how a movie appeals to them.

Review Mixture: This is the degree of variance among a movie's reviews.

Coverage, Volume, and Length: These show the size of the reviews.

Review Timing: This is a measure of when a movie's reviews are published.

Review Media Value: This is the estimated dollar value the reviews would be worth if their print space and airtime were bought like advertising.

Go to http://www.MovieReviewIntelligence.com for more information about movie reviews.

Note: MovieReviewIntelligence.com is an independent Web publication and is not affiliated with a movie company or other communications corporation.

Media Contact:
MediaReviewIntelligence.com, Inc.
T: 310.828.0976
Kristin Gabriel, MarCom New Media            
T: 323.650.2838
E: kristin (at) marcomnewmedia.com

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