Movius Demonstrates Latest Business and Consumer Apps at AfricaCom

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New virtual communications services and unified conferencing solutions designed to meet needs of African market.

We are regular participants at AfricaCom and this year we are showing a portfolio that is not only new and highly innovative but is absolutely right for Africa and its differing communications needs

Movius Interactive Corporation, a global leader in value added communication services, comes to next month’s AfricaCom event with its widest ever range of Africa-focused communication solutions to meet the needs of telecom carriers’ business and consumer customers.

Movius, whose technology is the foundation for many of the value added services offered in Africa, has established itself as a leader in virtual communication services which can help carriers expand their market.

These solutions, which include Virtual Subscriber Service and Side-Line™ Service, cover the extremes of service levels, from bringing people into the communications world for the first time to helping people manage more than one line on a single device. Both solutions can help increase ARPU (Average Revenue Per User) and expand the overall addressable market for carriers.

“We are regular participants at AfricaCom and this year we are showing a portfolio that is not only new and highly innovative but is absolutely right for Africa and its differing communications needs,” said Andy Minnaar, Movius’ Managing Director for Africa.

“Our experiences in Africa over many years mean that we know the problems and challenges for both the users and the service providers. At AfricaCom, people who come to Movius will see how we have met those issues head on.”

One of those issues is the need for individuals to have multiple phone numbers but not wanting to carry multiple phones. People such as entrepreneurs with several small businesses, often have to carry two or more mobiles with them and that has all the inherent problems of security and re-charging for example, as well as the sheer cost of ownership involved. Movius has now developed Side-Line Service, which enables multiple numbers on a single phone.

With this virtual second line service, incoming calls and text messages that are for the second number are uniquely identified so the subscriber knows that they were actually for this additional number. While calls to the second number can be directed to an existing mobile phone the subscriber can also change their settings so that these calls are forwarded instead to a separate personal voice-messaging system. SMS notifications of new messages received are sent to the primary mobile phone so the subscriber is aware they have a message waiting even if they are only watching one of their numbers. These SMS messages include details on who called, when they called and the length of the message. The subscriber can click on the link in the message to listen to the message. After listening to a message, subscribers can decide whether to call the person back.

One of the other issues addressed by Movius is the millions of aspiring people who do not have their own phone and are therefore deprived of the opportunity to become a part of the global telecommunications network. Movius’ Virtual Subscriber Service provides individuals with their own personal number accessible by dialing a network short code from any phone, whether mobile or fixed, and giving them the ability to make calls and receive messages like any other subscriber.

Movius is also addressing the need for carrier solutions that help improve communication and productivity for business customers. Movius Unified Conferencing offers a real-time audio and video experience that is browser-based and doesn’t require a client to be installed on the PC or mobile device. This solution requires minimal user training therefore giving carriers a high-value, social networking solution for their customers. Individuals can now participate in a video conference from nearly anywhere with any end-point including PSTN, mobile, IP or web.

Visitors to AfricaCom at the International Convention Centre in Cape Town, 10-11 November, are invited to visit Movius (booth #A6) to experience these applications first hand.

About Movius

Movius Interactive Corporation is a recognized leader in Value Added Services (VAS) for telecommunication providers around the world. Our solutions for converged messaging, unified conferencing, virtual telephony and notification services enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new communication services, Movius transforms the way the world interacts with information, media and each other. For more information, please visit


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Brian Dolby

Erin Jones