Internet technologies are critical for agents, but old school techniques of leveraging personal relationships and yard signs are probably still the most important business generation tools.
San Mateo, CA (PRWEB) December 07, 2011
Movoto.com, the home buyer’s source for real estate listings and real estate agent introductions, today announced results of a survey of real estate agent’s use of social media and the internet. The conclusion? Internet technologies are critical for agents, but old school techniques of leveraging personal relationships and yard signs are probably still the most important business generation tools for real estate agents.
When it comes to the internet, agents are focused on generating leads from their own websites, lead sources like Movoto.com and online advertising. Even though agents are investing in social media, Facebook and other social sites are still not a major source of business for most agents.
Movoto.com found that 89% of real estate agents use a smart phone with the iPhone and Android well ahead of other brands. 80% of agents have a personal website and 27% have a blog. Only 35% of agents are spending more than $100/month for online advertising, making online a small part of their overall personal marketing budget.
Social media adoption by real estate agents is high. Real estate agents appear to prefer LinkedIn with more than 90% of agents having a LinkedIn profile. 45% have a Facebook page, 45% have a Twitter account, and 52% have a Google+ account (many agents are maintaining multiple social media accounts). Updating accounts may be a challenge for agents: of those who have a Facebook page, 69% have updated it in the last month and 52% of Twitter users have tweeted in the last month.
Is all of this web and social media work leading to increased business? Only 26% of agents state that social media is an important source of business. Some of the most effective methods that agents count on for customers are past client referrals (97% of agents) and yard signs (68% of agents). Of the new media sources of business agents value web leads (81% of agents) and online advertising (59% of agents) to reach home buyers and sellers.
See the complete survey: The State of Technology in Real Estate.
Founded in 2005, San Mateo based Movoto is led by an experienced team of real estate industry veterans and internet technology experts with a shared vision of making it easy to buy a home. Movoto provides a unique online home-buying solution that combines innovative, easy-to-use research tools with ready access to a network of experienced local real estate agents. In 2011, Movoto was named to the Inc. 5000 list of fastest growing companies. For more information about Movoto please visit http://www.movoto.com.