Marketing Expert Nitin Chhoda Offers His New and Updated Bestseller Book, Helping Physical Therapists Do Business

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An international physical therapy marketing expert today offered his bestselling book to help physical therapists better market their practices in 2012.

Physical therapy marketing

It will help you create business systems that bring in new patients, reactivate and bring back former patients and increase referrals to your clinic by physicians.

Nitin Chhoda, a licensed physical therapist, DPT, CSCS {spell out DPT and CSCS} in New Jersey and New York, and has become the world’s premier private practice business consultant helps other physical therapists as a physical therapy marketing consultant helping other physical therapists market their practices.

Chhoda is now offering physical therapy practices a free copy of his book “Marketing For Physical Therapy Clinics.” The book is featured on

In the book, Chhoda shatters every single myth about marketing a clinic, attracting new patients and creating a lifestyle where the physical therapist controls the practice, “not the other way around,” Chhoda said.

Chhoda pulls back the curtains and reveal all of his formulas that help increase physician referrals, and the number of new patients and empower the therapist to be able to achieve a six and even a seven-figure income.

“This is so you can live the lifestyle you want to live while making a predictable and reliable income, Chhoda said. “Once you have the book in your hands, it will transform your private practice. It will help you create business systems that bring in new patients, reactivate and bring back former patients and increase referrals to your clinic by physicians.”

Some of the things outlined by the book include:

  •     Developing the mindset of a successful private practice owner.
  •     Identifying key leverage points to set the stage for explosive growth in practice.
  •     A blueprint to move patients up the patient ascension ladder.
  •     Building additional sources of revenue in private practice.
  •     Undercover techniques to structure physical therapy website to attract more patients.
  •     How to win and influence patients to trigger an avalanche of internal referrals.
  •     How to get doctors (and other referral sources) to approach private practice clinics with patients.
  •     The road to the celebrity physical therapist.
  •     How to win over everyone in the community.
  •     How to use newsletter marketing to get patients to know, like and trust physical therapists.
  •     Leveraging mobile marketing to engage existing patients and get new patients.

Chhoda also aids physical therapy clinics by providing an automated physical therapy patient newsletter and email marketing system, saving time, effort and money.

The automated and personalized Therapy Newsletter automatically delivers two content rich newsletters to patients each month. While therapists do not have to write a single word, the physical therapy business owns the articles that appear in the newsletters. The articles can be used in other ways, on the practice website, in local news, in patient handouts, etc. Individual practices can edit a picture, logo or copy and the design can be varied.

The system also encourages patient referrals with a built-in 'refer a friend' technology for patients and 'one-click' unlimited faxing to doctors and helps attract new patients and increased credibility with doctors.

The Therapy Newsletter also collects email addresses from patients who visit the clinic’s website and provides them with instantly downloadable eBooks.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit and watch his videos about marketing physical therapy.

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.


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