Mobile Resource Management (MRM) Handset-Based Solutions: A Global Strategic Business Report
San Jose, California (PRWEB) July 09, 2012
Follow us on LinkedIn – Mobile Resource Management (MRM) handset-based solutions facilitate automatic tracking of employees and asset location; improvement and automation of dispatch capabilities, capturing and sharing of field data, and improvement of customer relation through extension of front-and back-office resources directly to the point of consumer contact. Ease of installation, falling cost of equipment, availability of customized solutions and off-the-shelf software, and emergence of better communication networks are the major factors driving the adoption of MRM technology. Several businesses make use of MRM for rudimentary functions such as time stamping for documenting employee arrival and departure. MRM plays a key role in organizations with a large mobile work force, enabling efficient dispatch services, real-time asset and employee tracking, reporting capabilities, as well as other remote management and transaction processing tools. Small and medium enterprises opt for MRM solutions that offer instant connectivity, point solutions, and quicker return on investment. On the other hand, large enterprises require MRM systems with better workflows, scalability, as well as optimum integration with numerous back-end systems.
MRM equipment and service providers are reaping rich dividends from the increasing use of GPS-enabled wireless devices managing construction equipment, fleet vehicles, mobile workers, and trailers. The percentage of fleet drivers and other mobile workers employing cellular phones, blackberry and other portable devices has been gradually increasing. Moreover, the cost of integrating GPS functionality into the conventional cellular handsets is minimal, thereby facilitating easier migration to GPS-Based MRM-Handset system. In addition, the easy adaptability and affordability of these systems, as well as improved network connectivity opened up newer verticals for the MRM industry. Further, clients are able to track the movement of the fleet through the Internet, eliminating the need for customized software packages. GPS is fast becoming a mandatory feature of transportation and logistics functions as well as mobile workforce automation processes in large-scale enterprises. Through the application, these enterprises are realizing higher efficiency, improved customer response, optimum route-planning and task and time management.
A major challenge associated with widespread MRM implementation is lack of customer awareness. The mass-marketing efforts and promotion at the local levels have failed to deliver results due to the dearth of trained sales professionals. Moreover, the lack of coordination between various player in the ecosystem, including application and middleware developers, independent software vendors, and system integrators, is hampering efforts to educate the consumer about the value-addition offered by MRM systems. End-users are apprehensive regarding the cost of MRM handset-based equipment and associated installation and subscription costs. Product pricing is a critical factor for adoption, particularly as companies continue to operate in austerity mode in the post recession scenario. High cost of implementation and back-end integration of these systems coupled with slow return on investment remain the major barriers to widespread acceptance of MRM systems.
The United States represents the largest market for mobile resource management solutions, capturing a substantial share of the global market, as stated by the new market research report on
Mobile Resource Management (MRM) Handset-based Solutions. The fast-paced growth of the North American handset-based MRM market triggered a revolution, translating into a mass adoption phase in the industry. The Canadian market trails the US market, with businesses increasingly showing interest in MRM and other M2M applications. The Asia-Pacific market, powered by rapidly developing markets of China, India, is slated to race ahead at a strong CAGR of about 24% through 2018. China is poised to become a major hub for the Telematics industry, given the huge scale of the country’s logistics, transport and mobile communications sectors, and its vibrant automobile market. By product segment, Local and Short Haul Fleets (LSHF) category dominates the MRM Handsets market, accounting for a substantial share of the global market. Increased penetration and acceptance levels will propel strong CAGR of about 31% in the Portable GPS Devices market over the long-term.
Major players profiled in the report include, AT&T, Inc., AppLocation Systems Inc., CalAmp Corp., Descartes Systems Group, Garmin International, Inc., Ituran Location and Control Ltd., Masternaut, Qualcomm, Incorporated, RedPrairie Corporation, Sybase, Inc., Telogis Inc., Telenav, Inc., Trimble Navigation Ltd., Vehiclepath and Xora, Inc., among others.
The research report titled “Mobile Resource Management (MRM) Handset-Based Solutions: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive industry overview, mobile devices, MRM value chain, market trends, service overview, key growth drivers, recent industry activity, and profiles of major/niche global market participants. Key product segments analyzed include Portable GPS Devices, Local & Short Haul Fleets, and Others. The report provides annual revenue estimates and projections for the years 2010 through 2018 in value (US$) terms for geographic markets including the US, Japan, Europe, Asia-Pacific and Rest of World. The study also provides historic data for an insight into market evolution over the period 2004 through 2009.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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