My Recovery My Choice launched to support people with opioid dependence in their recovery journey

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An innovative and exciting resource for people struggling with opioid dependence has been unveiled today at the Royal College of General Practitioners (RCGP) 17th National Conference: ‘Managing drug and alcohol problems in primary care’. My Recovery My Choice ( is a UK-wide initiative aimed at empowering people affected by opioid drug dependency, by providing balanced information about available treatment options in an easy to access and patient-friendly format.



My Recovery My Choice supports drug users and their families in making informed decisions to increase the chances of a successful recovery, whilst managing their expectations. Recovery is not a one-size fits all term

In 2010 it was estimated that 210,000 UK adults were in structured treatment for opioid addiction (NTA). In the same year the UK Drug Strategy was launched, placing recovery at its heart, with the goal of supporting more people to achieve a drug free life (UK Drug Strategy).

However, in practice less than half of all people seeking treatment for opioid dependence in the last year achieved a drug-free life (NDTMS 2010/11). This means that thousands of people are still struggling with their dependence, reinforcing the need for improved advice and support around their recovery journey.

My Recovery My Choice, created in partnership with The Alliance, focuses on addressing the unmet need of user education, evolving from the belief that it is a person’s right to decide if and when they want treatment. The campaign takes a refreshing approach to the notion of recovery, providing tips on how to improve the chances of recovery success, information about available treatment options, and guidance on how work, benefits and childcare may be affected.

Delivered primarily through a website, supported by print materials, My Recovery My Choice is a source of detailed information for both users and their families and friends. Advice relating to recognising when a drug use has crossed the line to dependence, what recovery means for the individual, details of support organisations, treatment information, guidance for friends and family members, and ex-drug users stories of successful recovery are just some of the things that can be found on the website.

“Everyone talks about recovery and the recovery journey, but ensuring people with an opioid dependence, and their families, have access to reliable and balanced information has long been neglected,” comments Ken Stringer, Director of The Alliance. “My Recovery My Choice supports drug users and their families in making informed decisions to increase the chances of a successful recovery, whilst managing their expectations. Recovery is not a one-size fits all term; My Recovery My Choice puts the emphasis back on the belief that the individual has the right to decide if and when they want treatment, and what treatment works best for them”.

My Recovery My Choice is an evolving initiative that has been created with The Alliance and with input from a number of UK user groups, including: The Drug and Alcohol Findings Effectiveness Bank; The Aurora Project Lambeth; UK Recovery Federation; Addaction; London Drug and Alcohol Policy Forum; DrugScope; Turning Point; Adfam; Oxfordshire User Team; Gill Bradbury Consulting and NUN. These user groups are now endorsing the website and helping raise awareness.

You can visit My Recovery My Choice by clicking here

Notes to Editors

Disclosure notice
The information on My Recovery My Choice is for educational purposes only and should not substitute for the advice of a medical professional. The website and related materials were produced by PCM Scientific (a medical education company) and The Alliance who redrafted a set of internationally-available materials to make them suitable for the UK. Undertaken in consultation with other partners, this is an ongoing process. The creation of these materials was made possible through an educational grant from Reckitt Benckiser Pharmaceuticals.

About My Recovery My Choice
My Recovery My Choice was produced by The Alliance who worked to redraft a set of internationally available materials to make them suitable for a UK audience. This has been undertaken in consultation with a number of our partners and marks the beginning of an ongoing process. It is initially focused on providing good quality information about opioid dependence and the options available in the UK for tackling it. Our aim is to empower users and their families to make the best decisions for their unique journey towards recovery and overcoming this complex social and medical condition.

About The Alliance
The Alliance is a user led organisation which provides advocacy, training and helpline services to those currently in drug or alcohol treatment, those who have accessed treatment in the past and those who may access treatment in the future.

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April Kenneally
Tonic Life Communications
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