Michigan State Spartans Extend Agreement with TeamFanShop to Host Official Online Fan Shop

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MSU Athletics and TeamFanShop prove to be successful partners while providing Spartans fans with an all-in-one shopping experience.

Official Online Store of the Michigan State Spartans

Sales from the official Spartans store have grown every year since the inception of our partnership with MSU Athletics.

Michigan State Athletics signs multi-year extension with TeamFanShop, Inc., the leader in e-commerce solutions for collegiate institutions, to continue driving the official online store of the MSU Spartans, Shop.MSUSpartans.com.

Since 2008, TeamFanShop, a division of Fanatics, Inc., the world’s largest online retailer of licensed sports merchandise, has hosted the Spartans online shop and fulfilled all customer orders. Along with e-commerce and fulfillment services, TeamFanShop offers a total fan shopping experience from the largest assortment of Michigan State sportswear, to simple site navigation, safe online checkout, and hassle-free shipping and delivery.

The Michigan State online shop has over 1500 products, in-stock and ready to ship for Spartans fans worldwide. MSU gear is available for customers of every age, gender and size with top selling name brands like Nike. The official MSU store features a collection of different departments that range from t-shirts, jerseys, sweats, hats, accessories, auto supplies, flags, game day gear and much more. Currently, fans can enjoy flat rate shipping, yearlong returns and 100% satisfaction guaranteed.

“We are enthusiastic to extend the agreement with our fantastic partners at Michigan State and look forward to continued growth of the MSU online store,” stated Brian Swallow, Senior VP of Strategy and Business Development for Fanatics. “Sales from the official Spartans store have grown every year since the inception of our partnership with MSU Athletics. In fact, revenue has increased by nearly 300% over the last four years.”

ABOUT FANATICS/TEAMFANSHOP
TeamFanShop, Inc., is a leading provider of e-commerce solutions and division of Fanatics, Inc., the world's largest online retailer of officially licensed sports merchandise for collegiate institutions, professional sports teams & leagues, conferences, and media networks. Fanatics encompasses four sectors: direct-to-consumer retail, third-party e-commerce syndication, licensing and manufacturing, and fulfillment services. Proprietary brands of Fanatics include Football Fanatics, one of the most trafficked sports fan gear sites online, as well as the official online stores of the NFL, NBA, NHL, MLB and NASCAR. Other partners include Yahoo! Sports, CBS Sports, FOX Sports, Oklahoma Sooners, Florida Gators, Oregon Ducks, New York Giants, Denver Broncos, Tampa Bay Buccaneers, Orlando Magic, The Southeastern Conference, The Atlantic Coast Conference, The PGA, and Team USA, among many others. With the help of industry veteran and CEO of Fanatics, Alan Trager, Fanatics combines best-of-breed e-commerce hosting and retail strategy with highly-efficient order fulfillment, secure shopping solutions, and customer relationship management to help partners fully monetize their official websites. Learn more about Fanatics at http://www.fanatics.com.

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Anne Lacey Whitaker
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