Entrepreneurs at Muddy Water Camo are Revolutionizing Camouflage Industry

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Watch Muddy Water Camo Inventors Hunt for Big Bucks on ABC TV's "Shark Tank"

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Muddy Water Camo: Photographic Camo for "any kind of terrain, for any kind of game.”

Muddy Water Camo is changing the way hunters, wildlife, and the $640 billion outdoor sports industry view camouflage. After a lifetime of hunting and four years in development, Muddy Water Camo’s co-founders, Steve Maloney and Stephen Kirkpatrick, are unveiling their photographic camo to a national audience of nearly 7 million viewers on ABC’s “Shark Tank.” The episode will air on Friday, February 22nd at 8:00pm Central time on the ABC television network.

The duo, dubbed the “Huntrepreneurs”, are the first to take a hunting product into the Shark Tank. Forbes magazine called the “Shark Tank” reality show “a picture of what the American dream is all about.” Muddy Water Camo would certainly seem to fit that description. Maloney, a seasoned duck hunter, and Kirkpatrick, a professional wildlife photographer, have thruned their idea for creating more realistic camouflage into a retail and licensing business that is migrating from their home base in Jackson, Mississippi to across North America is the entrepreneurs dream come true.

Muddy Water Camo officially launched in February 2012 with a full line of products available for duck hunting. Products include jackets, caps and hats, masks, waders, gear bags and more, all in the most realistic camo pattern ever created. Today, the company continues to add new camo pattern lines, and is rapidly expanding a licensing division that not only licenses exsting pattens, but also creates custom patterns for hunting clubs, waterfowl and wildlife associations, and other outdoor groups.

“We set out to create a better duck hunting camo, but we hit upon a better way to make any kind of camo pattern,” Stephen Kirkpatrick said. “We can make realistic camo for the mountains, the prairies, the forests – any kind of terrain, for any kind of game.”

Muddy Water is photographic camouflage created outdoors, where hunting happens, instead of indoors on a computer screen. The entire pattern is 100 percent in focus, 100 percent realistic, just as nature appears to animal’s eye. No matter what the terrain, Muddy Water’s patent-pending, creative, process delivers the most realistic camouflage on the market. To prove its point, the company kicked off its second year of production with a new pattern, “Timber Tantrum,” that’s ideal for hunting ducks or deer in a wooded environment.

Maloney and Kirkpatrick went into the shark tank hoping the sharks would agree that the opportunities for licensing their one-of-a-kind camo patterns for use on clothing, gear, vehicles, boats, home décor, and other items are limitless.

Will Muddy Water Camo walk away with an investment or become shark bait? Tune in to “Shark Tank” on February 22nd on the ABC television network to find out.

Ruffling Feathers - What Others Are Quacking About

“It took three decades before Steve Maloney, duck hunter turned entrepreneur, asked himself why he was wearing camouflage designed for hunting deer. It turned out to be a million-dollar idea that was hiding in plain site.” Erin Burnett, CNN OutFront (watch video)

“Whether you want to go duck hunting, deer hunting, or any other kind of hunting, Muddy Water Camo can design a camouflage pattern to match the terrain as nature appears to animal’s eye. No matter what the terrain, Muddy Water’s patent pending, creative process delivers the most realistic camouflage on the market.” R. Merlino, Shark Tank Blog

“The first Mississippi company has made it into the board room… That duck hunting camouflage makes them almost invisible. You really can’t see them.” 16-WAPT (watch video)

“There are certain things you need when you’re hunting. It makes it easier when you have the right equipment…Muddy Water Camo is the Roboduck of Camouflage.” The Hunting Crew Radio Show

About Muddy Water Camo

The idea for Muddy Water Camo began with the company’s founder, Steve Maloney, an obsessed duck hunter who had spent more than 30 years wading through marshes, waiting in blinds, and explaining to his wife why a duck hunting lease was, indeed, a necessity. During all those years in the field, Maloney spotted a need as big as the outdoors that was going unmet.

“I realized that every available camouflage pattern seem designed for hunting deer in the woods,” Maloney says. “None of those patterns looked like the marshes and flooded fields where I was hunting ducks. And it seemed to me that if you’re hunting a bird with webbed feet, your camo really ought to feature water.”

When he couldn’t find a pattern designed specifically for hunting waterfowl, Maloney decided to create his own, partnering with award-winning wildlife photographer Stephen Kirkpatrick to create a revolutionary new concept in camouflage. Four years, 1,059 photographs, and 103 pattern drafts and redrafts later, Muddy Water Camo was born.

To see the camo in the field, watch the Muddy Water Camo video and find out more at http://www.MuddyWaterCamo.com. For more information about Muddy Water Camo or on carrying Muddy Water products in your retail store, contact Steve Maloney at muddywatercamo(at)gmail(dot)com. Connect with Muddy Water Camo on Facebook (facebook.com/MuddyWaterCamo), Pinterest (pinterest.com/MuddyWaterCamo), and Twitter @MuddyWaterCamo.


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