Mugo Web's breadth of expertise, high quality of work, and insightful online business consulting help us to focus on providing reliable, balanced data and analysis that our readers have come to trust. This increases our readership and revenue.
Vancouver, BC (PRWEB) July 13, 2012
Leading up to its most important period of the last few years, Rasmussen Reports has trusted Vancouver web development company Mugo Web to build a web portal dedicated to the United States 2012 elections, including the presidential, senate, and governor elections.
The Rasmussen Reports Election 2012 page features breaking polls, articles, interactive electoral maps, social media integration, and more.
It is the latest in a suite of website enhancements implemented by Mugo Web leading up to the November elections. This has included:
- A website redesign
- Enhanced video and podcast content
- Value-added subscription tiers
- Topic-customized e-mail alerts
Along with the rest of the website, the Election 2012 page is built using the Open Source Content Management System eZ Publish.
"We're excited for a gripping election season. Mugo Web's breadth of expertise, high quality of work, and insightful online business consulting help us to focus on providing reliable, balanced data and analysis that our readers have come to trust. This increases our readership and revenue. In addition to the features that readers see, Mugo has made significant workflow and content structure improvements that have saved time for our editors who work within the content management system all day," commented Mike Boniello, Chief Operations Officer at Rasmussen Reports.
The Rasmussen Reports website is expected to see traffic more than quadruple in the months leading up to the elections, peaking at more than 20 million pageviews per month.
"We have been working with Rasmussen Reports since 2008 and look forward to continuing our long-term relationship," added Peter Keung, Managing Director at Mugo Web. "We first introduced stability and scalability for the website to survive large traffic spikes.
Since then, highlights have included tackling the redesign effort, migrating to a cloud hosting environment, and now the Election 2012 page. Using eZ Publish as the framework has helped the site grow in size and popularity and enabled us launch new features that keep the site fresh and interesting for visitors."
The content and media rich Rasmussen Reports website is the most searched-for source of public opinion information on Google.
About Mugo Web
Mugo Web (http://www.mugo.ca) is a leading eZ Publish development company and has worked on some of the busiest eZ Publish sites in the United States of America and Canada. They do all web development work in-house and have clients in publishing, health care, legal services, non-profit organizations, government, and more. They are a long-time eZ Publish partner and a contributor to the eZ Publish kernel.
About Rasmussen Reports
Rasmussen Reports is an electronic media company specializing in the collection, publication and distribution of public opinion polling information. It was founded by Scott Rasmussen in 2003.
Rasmussen Reports' work is followed by millions on a wide variety of media platforms. We regularly release our results at RasmussenReports.com, America's most visited public opinion website, and through a daily email newsletter, a nationally syndicated radio news service, an online video service and a weekly newspaper column distributed by Creators Syndicate. A nationally syndicated TV show -- What America Thinks -- is scheduled for launch in September 2012.
Rasmussen also has a strong social media presence with more than 180,000 Twitter followers and more than 31,000 Facebook friends.
During 2009, RasmussenReports.com passed Gallup to become the most searched-for source of public opinion information on Google.
Rasmussen Reports generates original public opinion data that is relevant, timely and accurate. The company conducts national tracking surveys every night on political, economic and lifestyle issues.
Additional polls on state elections and other topics are routinely added to the mix.
All Rasmussen Reports polls are paid for by Rasmussen Reports and used to support our news service. Rasmussen Reports generates revenue through the sale of advertising and subscriptions.