Dallas, TX (PRWEB) September 24, 2012
This research report examines the essential themes behind successful market for multi-play consumer telecom services – convergence, personalization, simplification, specialization, mobility and simplicity – in terms of: architectural / functional components; opportunities for service differentiation; key enabling technologies; challenges in implementation and deployment; market examples; potential market obstacles.
Features and benefits
Telecom operators must find ways to differentiate their brand in a market where services and service providers are often indistinguishable. Five features characterize successful multi-service offerings: convergence, personalization, specialization, mobility and simplicity. Leveraging these features differentiates consumer products and services.
Providers' success and profitability with converged services depends on a convergence architecture that adapts content to networks and devices, optimizes user experience, and rationalizes the business model.
Providers need a “me-centric” architecture for applications, services and environments that personalizes from the customer’s point-of-view instead of the advertiser’s.
Your key questions answered
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Major Points from Table of Contents of the report “Strategies for Delivering Multi-Play Consumer Services”:
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