With Geoscape, Marketers Can Now Reach Customers in Europe

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Software-as-Service platform provides instant insights to marketing, media and distribution challenges across the greater European Community.

As leading providers of market intelligence services, data and technology about multicultural consumer behavior, Geoscape and Geoscape Europe BV announce the launch of its flagship product for new mainstream European markets.

With the European population reaching more than 750 million, more than 80% of those individuals arrived by migration. Realizing the constant shift of the population and the increasingly competitive nature of business, corporations with potential or existing customers in Europe can now identify where they can be most productive. With groundbreaking technological advances, corporations can receive detailed portraits and data that reveal the locations of target consumers, retailers and distribution partners.

As leading providers of market intelligence services, data and technology about multicultural consumer behavior, Geoscape and Geoscape Europe BV announce the launch of its flagship product for new mainstream European markets.

The Geoscape ® Intelligence System (GIS) is an online platform to aid in the development of marketing, media, distribution and strategic planning. Built on the success of the American version of the Geoscape Intelligence System, the European edition offers business executives the insights needed to succeed in today’s competitive environment. For the first time in history, a simple suite of robust geographical analysis modules is available to capture economic and retail specific data across the entire region and bordering countries.

Highlights of the GIS Europe include:

  • Detailed geo-demographic, retail and consumer data for more than 40 European countries
  • Descriptive target location and group profiles
  • Market potential measurement from country level down to neighborhood level
  • Dynamic, color-coded maps displaying roads, land mass, terrain, and satellite views
  • Simplistic, multi-dimensional database that allows for detailed reports
  • R.O.I. analytics using potential data and sales results
  • Worldwide access via standard internet browser – minimal instruction required for immediate productivity

About Geoscape and Geoscape Europe BV

Geoscape serves its clients by providing business strategy, analytics, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a portfolio company of Goldman Sachs, Inc. with principal offices in New York City and Miami. Geoscape is pleased to have served most of the Fortune 500 corporations over the last several years.

Press Contact:

In Europe, Bas Jansen Venneboer at +31 (0) 23 556 3200; info(at)geoscape(dot)com; http://www.geoscape.com
or in the U.S., Alaina Smith at 1-888-211-9353, info(at)geoscape(dot)com

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Alaina Smith
Geoscape
1-888-211-9353
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Bas Jansen Venneboer
Geoscape
+31 (0) 23 556 3
Email >
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