Kearsely, Australia (PRWEB) July 18, 2006
Today’s small businesses face an uphill struggle. In addition to being in an intensely competitive marketplace, businesses must confront other obstacles including a lack of financial resources, an increased need for visibility, a lack of brand recognition, and a shortage of qualified sales people. To compensate, small businesses must find a way to ratchet up their marketing communications programs.
What small businesses need is a dynamic, cost-effective way of marketing products and services, one that helps them battle competitors and capture market share. Enter the new contender in the marketing arena - video communications. Simple and easy to use, video communications, which includes video email, video on demand and video broadcasting, is helping to level the playing field for a growing number of small businesses. In fact businesses that have integrated video into their marketing strategies have reported a 300%-400% increase in responsiveness to their marketing message
Video communications represents the next wave of marketing communications. It’s so powerful it’s revamping the way businesses communicate with customers and each other. Video communications helps small business challenge companies with bigger marketing budgets, large sales forces, or better brand recognition, without the need for a large financial investment and it helps them distinguish themselves from the competition by promoting their unique selling proposition directly to the consumer.
VideoCommunications, a leading authority on marketing with video communications technology (VCT) and services, now offers a free report on the technology. Designed for small businesses, “Boost Profits with Innovative Marketing, 10 Ways Video Communications Can Drive Your Marketing Plan,” describes how companies can boost sales and profits without a huge investment.
The 23-page report discusses the benefits of video communications technology. It also discusses the disadvantages of current marketing methods, the need for a marketing alternative, and how video communications is different as well as the growth of video e-mail and why video e-mails are effective. In addition, the report provides 10 real world examples of small businesses using video communications technology to cut costs, improve service, and enhance customer relationships—all boosting sales and profits.
Small businesses may obtain an electronic copy of the report by going to http://www.videocommunications.biz/freereport.htm
The report is available as a free download.