I will now be able to do both by continuing with my Unicef obligations and at the same time working together with my sons, Geoffrey and Christian, along with Markus and Klaus in a new exciting initiative, the MultiMediaFund. Sir Roger Moore KBE
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(PRWEB) May 11, 2010
The Monaco-based Advisory Board of the fund is chaired by legendary movie star Sir Roger Moore KBE and it is made up of Markus Lehner and Klaus Lovgreen from LEHNER INVESTMENTS, as well as Christian and Geoffrey Moore. The Moore family is well-connected in the entertainment industry in the United States and Europe, enabling the MultiMediaFund to invest in the world's most exclusive movie and television productions - all with an impeccable track record.
"Twenty years ago I was approached by my friend Audrey Hepburn to join her crusade with Unicef helping Children all over the World and have since then been an International Goodwill Ambassador. I had always wanted to initiate an entertainment fund - now that time has come. My two sons, along with LEHNER INVESTMENTS, have now created a multi-media fund advised out of Monaco and Los Angeles to do what I had originally wanted to do, so I guess you could say, good things come to those who wait," said Sir Roger Moore KBE.
The fund also intends to finance print and advertising (P&A) for movies in which the MultiMediaFund is investing to ensure maximum exposure and hence optimise the return on investment. The MultiMediaFund will primarily be inviting institutional investors to participate in the fund.
"We all see enormous opportunities in the entertainment segment, particularly in applying new technologies such as 3D, as well as making use of digital distribution channels to enhance the value of multimedia content and intellectual property rights," said Markus Lehner, President & CEO, LEHNER INVESTMENTS.
The Advisory Board of the MultiMediaFund will also - through its contacts in the music industry - identify and acquire catalogues of existing popular music producing a consistent royalty income. The fund intends to co-operate with established royalty collection businesses across Europe and the US in order to realise the value of acquired catalogues.
Joakim Borgsved from LEHNER INVESTMENTS will act as investment adviser to the fund, and provide analytical support as well as entrepreneurial experience in digital media to the Advisory Board. He is a successful serial entrepreneur in digital media and technology, living in Monaco, and a major private stakeholder in Kobalt Music Group, the leading independent music publisher.
In the gaming segment, the MultiMediaFund will develop opportunities for turning acquired intellectual property rights in movies, for example, into online/offline games as well as mobile applications, directly or via licensing deals with existing game developers. In addition to already acquired rights, the MultiMediaFund will identify and acquire existing gaming titles with a proven revenue stream along the same lines as those of music and movies.