Mum’s the Word for New Low Cost Baby Website

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The concept behind is simple, sell a small range of branded baby products cheaper than anybody else.

This week sees the launch of, a new low cost baby website. The concept behind is simple, sell a small range of branded baby products cheaper than anybody else, deliver excellent customer service, and provide better value for money for the 3.6m UK mums who shop online each month.

Brands include Philips, Fisher-Price, Cosatto, Tommee Tippee, and Tomy. Prices are checked regularly against leading online retailers, price comparison websites, the Amazon Marketplace and eBay resellers. For example, a Cosatto Swift Lite Supa Chip off the Old Block pushchair is £99.99 at compared to £130 at and £121.50 at

The founder of, Andrew Campbell, came up with the idea for a low cost baby website after the birth of his first child, “Buying bulky items like pushchairs, cots, and nursery furniture is expensive, so we shopped around for the best deals. We didn’t have a strong preference for particular brands but we did want good quality at the cheapest possible price”.

About The Word Mum

The origins of the word mum can be traced back to the sixteenth century and derive from the humming sound made with a closed mouth. Shakespeare uses the word mum in Henry VI, “Seal up your lips and give no words but mum”.

Mum is short for mummy or mother and is most commonly used in the UK, Australia, New Zealand, and parts of the US and Canada. The word Mother is believed to derive from the first syllable spoken by babies; “Ma”, combined with the kinship suffix “ter”, also found in brother, father, and sister. The original Latin Mater evolved into the English word Mother.

Mum is one of only a couple of words in the English language that is both palindromic and onomatopoeic. A palindrome is a word that reads the same forward and backward. Examples include madam, civic and radar. An onomatopoeic word sounds like the object or action it describes, for example, woof, bang, and click.

Can you think of another word that is both a palindrome and onomatopoeic? is giving away a £100 gift certificate to the first correct answer pulled out of the hat on 7 September 2010. Only one entry is permitted per household. Entries must be sent via the competition page. The competition closes on 31 August 2010.


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Andrew Campbell
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