Jay@Play Brings MushABellies To Life

Share Article

Highly-Anticipated MushABellies® 3D Augmented Reality App and Plush Collectibles Now Available Online

The all new MushABellies Plush Collectibles include a cutting-edge 3D augmented-reality game that makes kids' favorite MushABellies come to life.

Jay@Play is the first toy manufacturer to combine plush collectibles with a 3D AR game experience for the entire family.

Jay@Play’s MushABellies®, one of the most buzzed about products at the 2012 American International Toy Fair, launched today.

The all new MushABellies Plush Collectibles include a cutting-edge 3D augmented-reality game that makes kids' favorite MushABellies come to life. Download Free Mushabellies APP at the Apple Store or Google Play to share in the excitement right away.

More than 4.5 million MushABellies have already captured hearts Worldwide. Today Jay@Play is introducing 6 new MushABellies for all the family to love: Heckle the Hedgehog, Buzzie Bee, Mungo Monkey, Racket Raccoon, Finless Frog, and Conan Cow.

MushABellies' new 3D augmented-reality game, powered by Jay@Play's ToyTube Network™, blends the game world and the real world using a smart phone device and exclusive, patented augmented reality from software developer Gravity Jack.

Jay@Play is the first toy manufacturer to combine plush collectibles with a 3D AR game experience for the entire family. Toy Industry of America (TIA) Trend Spotters identified “Generation App” (toys that work with smart devices and apps) as a top toy trend in 2012. The launch of the MushABellies 3D AR Game has been highly-anticipated because MushABellies combine one of the hottest toy trends (toys that work with smart devices and apps) with the hottest app gaming trend (Augmented Reality games).

Jay@Play is launching an extensive national media campaign direct to consumers and will explain how to play in their cutting edge 2 minute Television Commercial that will have kids talking about Mushabellies non-stop.

Meet the MushABellies online at http://www.mushabelly.com. Each MushABelly arrives with 1 Passport, 3 AR Game Cards and 1 Element Clip. MushABellies. For a limited time, you can buy one MushABelly ($19.99 plus S&H) and get one free.

Play right on your coffee table, rug, bedspread or anywhere you choose! Hold the virtual MushABellies in the palm of your hand, or play catch with the MushABellies plush collectibles in your kitchen. Squeeze the belly of your MushABelly to listen to their hilarious sound effects, which emulate the sounds the MushABellies make in the free 3D Augmented Reality App. MushABellies love to be tickled, and each character has unique behaviors, sounds and treats in the game.

Using the AR Game Cards, launch MushABelly Mungo Monkey at the target barrel to score lots of banana treats. Quickly tap the bananas with your fingertip to earn more points. There are hundreds of combinations of Game Play. There are many levels of challenge with more updates available over the next 90 days allowing for even more game play as well as multi-player action.

The MushABelly App works on any supported smartphone and tablet including iPad 2+, iPhone 4+ iPod touch 4th generation + and Android phones and tablets running Android 2.3+. Players can capture video or take a screenshot of the game play, and share the fun with friends online by posting to Facebook, Twitter, or ToyTubeNetwork.com.

About Jay@Play:
MushABellies’ new 3D Augmented-Reality Game, powered by Jay@Play’s ToyTube Network™, blends the game world and the real world using smart phone devices and exclusive, patented AR software from developer Gravity Jack.

Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company's products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling original Plush MushABellies and Happy Nappers product lines, Jay@Play is now launching TV campaigns in the US for the New MushABellies Plush with 3D Augmented Reality Game and Cuddleuppets, Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Debbie Bookstaber
Jay@Play
610-368-4359
Email >
Follow us on