The CD is Dead – Music On Hold Provider Focuses on New Technology

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Until recently, music on hold providers like Flashpoint Studios delivered productions via industry-standard compact discs (CDs). Flashpoint Studios has officially discontinued delivery of their custom on hold messaging productions via CD, instead favoring more eco-friendly and efficient online delivery.

Flashpoint Studios music on hold website

Flashpoint Studios' website features downloadable music on hold.

We realized it no longer made sense to deliver our music on hold products via a CD that has to be physically shipped to clients, when we can provide the audio instantly online instead.

Innovations in rapidly changing telecommunications technology are being embraced by portions of the on hold music industry. Flashpoint Studios is a tech-savvy music on hold production company that has been an early adopter relative to some of the market. “Believe it or not, there are still some music on hold providers and equipment manufacturers that use cassette tapes,” said Marc Lyman, the owner of Flashpoint Studios. “We realized it no longer made sense to deliver our music on hold products via a CD that has to be physically shipped to clients, when we can provide the audio instantly online instead." Electronic delivery is better for the environment by eliminating CD production, packaging and shipping waste. Digital downloads are also better for clients by reducing production turnaround and eliminating shipping time and expense. Flashpoint Studios lowered the price of their custom on hold productions as well as their pre-recorded, downloadable on hold messages to pass some of the efficiency savings on to clients.

Music on hold previously was only implemented via cassette or CD through a physical music on hold player. Although players are still commonly used, many newer VOIP phone systems are able to provide music on hold content to callers without a player at all. These new systems simply use wav or mp3 audio files, which are then played to each caller when they are placed on hold. Systems that continue to use external players now typically implement a model with a USB flash drive to play mp3 content. Flashpoint Studios offers its own music on hold player for $199 with an industry-leading five year warranty. They also report delivering a greater percentage of productions directly to clients via wav or mp3 due to the increasing popularity of VOIP and “virtual PBX” phone technology. Flashpoint Studios will not bemoan the demise of the CD, and they welcome the continued shift from physical to online products in the on hold music industry.

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