bluhorse clothing Debuts 'Relaxed Luxury' Equestrian Line for Upcoming Fashion Season: Launches Hip, New Collection with Sister Company bluhammock music at the bluparty To Be Held Thursday, August 30th in Water Mill with Hamptons Magazine

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bluhorse clothing, sister company of bluhammock music, today announced the debut of a new clothing collection for hip, equestrian lifestyle-oriented individuals who enjoy an aesthetic sensibility of relaxed luxury.

The new bluhorse clothing collection is really designed with equestrians in mind, but since this lifestyle is currently in vogue from MTV's new series to upcoming films and fashion catwalks globally, it seemed the ideal time to introduce this aesthetic in tandem with bluhammock music's ongoing music lifestyle tours across the country.

    Fashion meets action-based function via exquisite fabrics, hand tailored polos, oxfords and hoodies with embroidered, riding-specific slogans that include HEELS DOWN and EYES UP among others. While equestrian-inspired, the new bluhorse collection, and music lifestyle label bluhammock music, represent relaxed luxury with an outdoor sensibility, and sporty, hip vibe.

Performance-enhanced, bluhorse clothing is designed with sunscreen woven into the fabric of the capsule collection oxfords, and there is an enlarged hood on the hoodie to accommodate a riding helmet or make a fashion statement. Available at select retailers throughout the U.S. in Fall 2007. A bluhorse clothing 'pop-up" store with 'bluhammocks' for lounging and CDs will be located at The Hampton Classic. To visit log onto http://www.bluhorseclothing.com.

According to Jaylaan Llewellyn, 27-year old President of both bluhorse and bluhammock music, "The new bluhorse clothing collection is really designed with equestrians in mind, but since this lifestyle is currently in vogue from MTV's new series to upcoming films and fashion catwalks globally, it seemed the ideal time to introduce this aesthetic in tandem with bluhammock music's ongoing music lifestyle tours across the country."

bluhammock music's bluparty, a by-invitation event will be held Thursday, August 30, 2007 in Water Mill beginning at 8:00 P.M., jointly-hosted with Hamptons Magazine in celebration of The Hampton Classic, the annual equestrian competition, and will feature bluhorse attire worn by guest-hosts and celebrities alike.

Event ticket proceeds will benefit VH1 Save the Music Foundation, Group for the East End and H.E.L.P. USA. bluparty tickets went on sale for $100 on August 1st via http://www.bluhammock.com, and will also be available for sale at the door the night of the event for $150. Limited ticket quantities available, blue-colored attire required.

The bluparty event will feature a live performance by bluhammock artist, Cary Brothers (also included on the Garden State and upcoming Feast of Love Soundtracks, Grey's Anatomy, Scrubs).

Sponsors Include The Balvenie Single Malt Scotch Whiskey and the portfolio of William Grant & Sons USA, Independent Distillers Since 1887; Buddha Bar NYC will provide catering and their signature chilled out sound; Luxe Gallery will provide video installations by Marie Maillard, video artist of the Chanel exhibit at the Metropolitan Museum of Art, and Amelie Chabannes; VitaminEnergy will provide vitamin-enhanced energy drinks and water.

about bluhammock music

Distributed by Sony's RED distribution arm via MRI, bluhammock music has since signed a roster of popular talent including Cary Brothers, Swati and Kristoffer Ragnstam among several others. These artists' tracks are already being cited in the national music and lifestyle press, on television programs and commercials and in worldwide films. 2008 will feature bluhammock music production of independent films. Hear the music at http://www.bluhammock.com

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Courtney Lukitsch
Gotham Public Relations
212-352-2147
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