Who Runs Hip-Hop? Tune-in to Music Choice to Find out What Artists, Labels, Managers, the Media and Fans on the Street Have to Say!: The Music Choice Series "Who Runs Hip-Hop" Exclusively Brought to You by Boost Mobile Premieres in April

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Our viewers want fresh, relevant content on the VOD platform

NEW YORK (PRWEB) April 1, 2008

    "Our viewers want fresh, relevant content on the VOD platform," says Damon Williams, VP of Programming at Music Choice. "Our weekly four part series, 'Who Runs Hip Hop,' was created to establish Music Choice as the network to deliver what viewers want to keep them coming back for more. Having Boost Mobile, a brand and phone service our viewers like and use, associated with the series just adds to our excitement!"

The schedule for "Who Runs Hip-Hop" is as follows -

"The Biz"

Week 1 - Airing 3/31 thru 4/30

-- The first in the VOD-isodes explores the challenges labels and artists are having creating Hip-Hop music in the ever-changing music business.

-- Who is shaping the direction of Hip-Hop music today - the labels or the artists?

-- Snoop Dogg exclaims, "I run Hip-Hop. Don't nobody run me!"

"The Streetz"

Week 2 - Airing 4/7 thru 5/4

-- Week 2 looks at what fans want

-- Do lyrics matter anymore?

-- How do the fans determine who makes it, and who doesn't?

-- 50 Cent explains, "(The artists) gotta feel the energy generated from the street."

"The Media"

Week 3 - Airing 4/14 thru 5/11

-- Week 3 looks at how new media, technology, radio, television, and print impact the direction of Hip-Hop.

-- Rick Ross declares "Downloading gonna happen. Don't cry. You gotta hustle around it."

"The Future"

Week 4 - Airing 4/21 thru 5/18

-- Due to the current state of Hip-Hop, what is the outlook for the future and who will ultimately be pulling the strings.

-- Jim Jones says, "(Hip-Hop) is a vehicle that's not stopping."

About Music Choice(R)

Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established & emerging artists; offers thousands of music videos, and distributes daily entertainment news clips. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE(R) is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.