Local Startup Seeks to Democratize the Music Industry

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Stamford-based startup Popstation.com seeks to democratize music by building a level playing field where aspiring artists can perform and compete in a new kind of environment. The unique factor is that fans, not judges or industry executives, decide who should win fame and a $500 fortune won in daily contests. The company seeks to replace long lines and harsh critique from famous judges with an online community where fans hold all of the power. It's a new kind of record label where the rise of YouTube stardom and the excitement of serious talent competition intersect on the web.

Gone are the old days of a record label A&R person scouting for the next most marketable 'star'

Stamford-based startup Popstation.com seeks to democratize music by building a level playing field where aspiring artists can perform and compete in a new kind of environment. The unique factor is that fans, not judges or industry executives, decide who should win fame and a $500 fortune won in daily contests. The company seeks to replace long lines and harsh critique from famous judges with an online community where fans hold all of the power. It's a new kind of record label where the rise of YouTube stardom and the excitement of serious talent competition intersect on the web.

"Gone are the old days of a record label A&R person scouting for the next most marketable 'star',"explains Popstation CEO and Greenwich resident Howard Crocker, "In today's music industry, Internet fans hold all the power- because their opinions and votes decide who will make it big."

Popstation provides a revolutionary platform for singing hopefuls to do just that.

Users are given two weeks to practice and record an original Popstation song, followed by two weeks of fans voting thumbs up or thumbs down. Artists sing right into their computer, utilizing a proprietary patented online recording studio that lives right on the site. No downloading or technical training is required to use the studio-the contestants simply sing directly into their computers.

One new original Popstation song is released every day from the genres of Pop, Rock, Hip-Hop, Country and Latin. Artists record their best version of a song, so that every contest is a battle of multiple artist’s take on the same original song. As North Carolina-based Popstation artist Jeremiah Jones puts it,“ This site really gets me on track with a music career.”

The new website is strongly linked to Twitter, Facebook, and YouTube, providing artists with a networked approach to broadcast their original performances to fans and garner not only views, but votes.

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Calista Quintalti
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