Groove Mobile and Universal Music UK Move Off-Portal: Full Track Downloads Available Instantly Via Short Code

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Groove Mobile, the world's leading mobile music commerce service, announced today a partnership with Universal Music U.K., the U.K.'s leading record company, to build and operate an innovative off-portal mobile music store. Through this partnership, U.K. mobile phone users on any U.K. wireless carrier will have instant access to full track downloads from Universal Music U.K.'s extensive catalogue via SMS short codes from their mobile phones.

BusinessWire

BusinessWire

Universal Music U.K. is leveraging the Groove Mobile platform which runs on a majority of the world's music phones in order to provide consumers with the robust downloads they have come to expect when using today's 3G networks

"Groove Mobile shares our commitment to driving the international digital music business forward through off-portal innovations that deliver mobile music to larger audiences," stated Rob Wells, Senior Vice President, Digital, for Universal Music Group International (UMGI). "We are enthusiastic about the prospect of bringing our talented artists direct to consumers using SMS short codes in partnership with Groove Mobile."

With today's announcement, Groove Mobile and Universal Music U.K. will bring the top hits to wireless customers who send short code messages to Universal Music U.K. artists' WAP stores. Universal Music U.K. is already the recognized leader in digital music, taking four of the top five best-selling digital albums in 2006. Groove Mobile is the leading U.K. mobile music platform powering the U.K.'s top-rated 3MusicStore and the Orange Music Player.

"Universal Music U.K. is leveraging the Groove Mobile platform which runs on a majority of the world's music phones in order to provide consumers with the robust downloads they have come to expect when using today's 3G networks," stated Adam Sexton, Chief Marketing Officer of Groove Mobile. "We are proud to partner with Universal Music U.K. and share their commitment to leadership in digital music by bringing mobile phone users in the U.K. the hottest music through off-portal innovations across multiple carriers."

The Universal Music U.K. Music Store powered by Groove Mobile will feature full track music downloads from the Universal Music catalogue of top artists, including Take That, Razorlight, Scissor Sisters, the Killers, Mika, James Morrison and Keane. U.K. mobile phone customers who send code messages will receive links to download full tracks directly to their mobile handsets.

About Universal Music Group

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group International is the division that manages UMG's businesses in countries outside of North America.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers 3UK, the UK's top rated mobile music service and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering Tell-a-Friend feature. Groove Mobile's direct download service is available in the US, Canada, the UK, Europe, and Australasia and provides access to music from all the major labels and the top independent labels and distributors. http://www.groovemobile.com

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Adam Sexton
Groove Mobile
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