Mahkoo Announces Call for Beta Testers: Independent Musicians, Labels and Music Video Producers

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DC based startup seeks to simplify and integrate professionally produced independent music videos into a single platform.

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Music video startup Mahkoo.com, aims to establish itself as the high quality platform for professionally produced music videos by independent musicians. Imagine the VEVO of independent artists and you have half the understanding of Mahkoo and its goal to bring some of the best independent artists into a single space.

Music videos on Mahkoo are uploaded by independent musicians, record labels or music video producers. The uploaded videos are reviewed internally by the Mahkoo team prior to approving the video to be on the Mahkoo platform. This is the startups method of controlling the quality of content it hosts. Artists also have the ability to create profiles that can house all their music videos grouped by selected categories and promote upcoming events (concerts, appearances, live meetings, etc).

The greatest advantage of Mahkoo is that all music videos are reviewed to ensure that only high quality videos from top emerging artists are approved to be on the platform. This method ensures that fans and viewers are presented with the best in class of emerging artist entertainment.

Mahkoo’s “Direct Connect” feature allows artists to upload music videos and directly connect it with videos of their peers to be displayed and tracked together; an exciting opportunity for artists to track their video progress against their peers. The platform ranks musician videos and provides a snapshot of the top performing musicians. The rankings are currently based on the company’s own algorithm to determine the popularity of a video; this goes beyond the simple count of views.

Mahkoo is currently running its beta. Emerging musicians and labels can sign up at http://beta.mahkoo.com.

The Co-Founders of Mahkoo said this is the beginning of a multi-year plan set out to bring independent music and music videos to the forefront of technology, integrated in a way that has yet to be seen. There are several platforms aimed at independent musicians; however, none are integrated in the fashion that speaks to the full spectrum of the core work produced by these artists.

The team also manages a blog at http://blog.mahkoo.com that profiles emerging artist issues in the independent music world, available tools, and other related topics.

About Mahkoo

Mahkoo is an exclusive music video entertainment platform powered by today’s emerging artists to showcase a new class of high-quality professionally produced music videos. Exclusivity of the site is managed through the review and approval of all content; the best way to bring top emerging artists into a single space for great musical entertainment.

The Mahkoo community consists of emerging artists, music lovers and industry professionals that have a desire to see artists get the exposure they deserve. Mahkoo serves its community by promoting music videos and providing an addictive entertainment experience.

Mahkoo has had more than 2,000 unique visitors from more than 60 countries since the launch of their beta phase onDecember 20, 2011 and are excited to see these numbers grow as they continue their marketing efforts.

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Mark Truelove

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