The brand also benefits from this model. Historically, a single impression in the 1.0 world typically equated to a single unique visitor. At trueAnthem, that same single impression equals an active, engaged experience that is then shared as friends pass it on. This is an invaluable experience for an advertiser who wants to play.
San Francisco (PRWEB) June 16, 2008
Nick Black, Celldweller and the 2nd release from Ultraviolet Sound have fans of the popular MySpace bands virally spinning trueAnthem off the charts. trueAnthem (http://www.trueAnthem.com ), the breakthrough music label for today’s modern age, landed on the social networking scene in April with its brand-sponsored trueWidgets – sleek, viral music players. Since then, the total number of songs downloaded, played and passed along has far surpassed expectations. Early metrics, which have already exceeded 1.5 million impressions with just three artists and four trueWidgets released, illustrate the strong pass-along rate among a band’s fans and the opportunity to monetize a social, online music scene.
“Music is a social experience and proof of why the social networking music scene has exploded. The question has been just how to monetize it. What trueAnthem is experiencing out of the gate is not only the power of the bond between band and fan, which results in the first download, but also the catalyst to then pass along that music to their friends – and so on, and so on, and so on. And, where our trueWidget goes, the brand follows in a manner that engages the listener,” said trueAnthem CEO Brad Barnes.
Viral and easily shared, trueWidgets are small portable applications that can be embedded in any html page, including (but not limited to) many of the popular social networking sites such as MySpace, Facebook and Friendster. With today’s artist releases, 32 new songs will be up for grabs with the Nick Black, Celldweller and Ultraviolet Sound trueWidgets. Users simply drop one or all of them on to their own web page and enjoy the content, which is controlled, updated and maintained by trueAnthem on behalf of the artists.
“For me, I’ve found my fan base online and trueAnthem gives me a new viral avenue of distribution – and revenue for each song,” said Nick Black.
Barnes added, “The brand also benefits from this model. Historically, a single impression in the 1.0 world typically equated to a single unique visitor. At trueAnthem, that same single impression equals an active, engaged experience that is then shared as friends pass it on. This is an invaluable experience for an advertiser who wants to play.”
The trueWidget is sleek and its proprietary technology captures data associated with the widget’s total exposure, such as views, song listening data, as well as demographic data and song downloads. An artist’s song can be streamed or downloaded for listening offline and the fan can choose either a free song with an embedded trueAD or an ad-free version for .99 cents.
Sponsoring today’s new artist releases are Jetset Energy Drink, Ubisoft’s Haze and Initium Eyewear. The artists’ free downloads contain an eight-second trueAd jingle recorded by the artist. First, the artist announces their name or name of the band, then they announce the title of the song and finally they state the name of the brand.
“To date, fans have responded very positively to the trueAd jingles. It’s just one more way that the band can connect with the fan; and conversely the fan with the band. Interestingly, a phenomenon we didn’t expect is that each trueWidget is becoming a collectible badge for the band. As advertisers switch out, that widget goes out of circulation, but remains on an individual’s own social network page,” said Barnes.
More on trueWidget New Artist Releases
Nick Black’s music shows his talent is more than just the man or the band. This musical artist proves it takes attitude to become something more than what you are. The Jetset Energy Drink-sponsored trueWidget launched with 14 songs and is available at http://www.trueAnthem.com and http://www.MySpace.com/NickBlackBand. The day after his trueWidget released, Nick Black landed the number one spot on the MySpace Music Blog.
The versatile outlet of the artist, performer, producer, songwriter, programmer, and remixer Klayton, began as a producer pseudonym in the early 90s. Today, Klayton uses the name Celldweller to deliver his vision of progressively combining multiple genres of music. Taking a unique approach to mixing styles, Celldweller fuses the electronics of drum & bass and techno, with rock and orchestral elements, meshing the synthetic and the organic, darkness with beauty, into a cohesive blend entirely its own. The 17-song trueWidget, sponsored by Ubisoft’s Haze, is now available at http://www.trueAnthem.com and http://www.MySpace.com/Celldweller. Just 10 days after Celldweller’s trueWidget became available, its pass along was at a 511 percent rate.
Fronted by vixen Sarah Hudson, with band mates Sami Diament (keys) and Brad Ackley (guitar), Ultraviolet's lyrics and sound grab inspiration from Rock and Roll, Hip-Hop, Dance, 80s and 90s music. Currently, two Ultraviolet Sound trueWidgets, sponsored by Initium Eyewear, are available for grabbing at http://www.trueAnthem.com and http://www.MySpace.com/UltravioletSound, including the just-released remix featuring Jeffree Starr. Ultraviolet Sound fans have passed along the first trueWidget with incredible enthusiasm, achieving as much as 8 degrees of separation from one original grab.
Based in San Francisco, Calif., trueAnthem is a unique, advertising supported, online music distribution, promotion and marketing company. As a music label for the modern ages, trueAnthem provides online and offline services to promote independent and undiscovered talent. The company’s success strategy leverages the viral nature of information distribution on the Internet to become a leader in the new world of music.
eLuminatePR for trueAnthem