The Sound of the New World: Entertainment, New Media and Commercials under One Global Roof

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BANG Music and Media On Demand Productions (MOD) Join Forces to form BANG/MOD. New business model reflects merging worlds of entertainment and advertising.

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We're producing content in such a multilateral world now. The depth of BANG/MOD's creative pool, the reach of their facilities--it's a huge asset to those of us finishing films and watching the clock at the same time.

A music and sound resource with the delivery capabilities of a major motion picture studio, and insight into the business needs of entertainment and advertising--that is the vision that drew the heads of Media On Demand (MOD) and Bang Music together in a merger that will serve the film, television and online industries worldwide, with original music, licensed music, sound design, ADR, Foley, sound editorial--on demand. The new entity: BANG/MOD Productions.

The principals of BANG/MOD -- MOD founder Aaron Green, BANG founder/partner Lyle Greenfield, BANG composer/partner Brian Jones -- consider their combined resources a uniquely relevant solution for the production-heavy entertainment and commercial worlds, a viewpoint shared by their clients.

Observes Bryan Turner, founder of Priority Records and Melee Entertainment, "We're producing content in such a multilateral world now. The depth of BANG/MOD's creative pool, the reach of their facilities--it's a huge asset to those of us finishing films and watching the clock at the same time."

Adds BANG/MOD's Greenfield, "A film, television show, commercial, internet or game project may be in pre-production for months, even a year, before the first thought is given to music or sound--yet the soundtrack is critical to making the final product compelling. Achieving excellence in a very short period of time has never been more important."

The two companies began experiencing the value of their shared resources three years ago, while collaborating on music soundtracks for several TV series (most notably, the hit Scrubs). Talent diversity combined with round-the-clock recording capability on both coasts, and in Europe, made for "an incredibly efficient, high-quality production system in a very demanding industry," according to executive producer Green. The establishment of BANG/MOD formalized the arrangement and the combined proficiency has already reaped benefits. Green elaborates, "A producer stuck in an all-night edit makes an urgent call for music alternatives--an hour later we've been able to temp the scene from our studios in Los Angeles and New York simultaneously. It's fantastic--and it happened."

The new enterprise, which has recently been working on original music and audio post for several new TV series, including The Riches on FX, Shear Genius on Bravo, E! Channel's Sunset Tan and FOX's Drive, will operate jointly out of their studio facilities on both coasts, as well as in Europe. In California, BANG/MOD's studios are located in Santa Clarita, just outside Los Angeles, with an additional facility on the SONY Pictures lot in Culver City (where audio design has just been completed for Spider-Man 3, slated for release May 4). In New York, offices and studios are located in downtown Manhattan's Flatiron District. In Europe, office and studio facilities in Stavanger, Norway are overseen by senior producer Haavard Hana and composer Espen Noreger (from there, projects and sessions across the Atlantic can be booked from London to Prague, Paris to Amsterdam).

New York City-based BANG Music was founded in 1990 by former agency writer/creative director Greenfield, who took the company to the top of the commercial music world with a roster of independent composers and musicians (recent projects have included spots and promos for Victoria's Secret, Verizon, Mini Cooper, Mountain Dew, Panasonic, MTV and ESPN). But it was BANG composer and partner Jones who provided the introduction to MOD through the music-for-series work.

Media On Demand has specialized in original music, supervision, editorial and sound design in the entertainment industry for over ten years. (Its team has over 80 feature film and television credits including Oceans 13, Collateral, Miracle, XXX, Holes, Elf, Grudge, Drive, The Riches and the FOX smash hit 24, as well as abundant spot work.)

The Players:
Aaron Green BANG/MOD Executive Producer, West. His music and sound production team includes:

Richard C. Stewart Music Supervisor/Music Editor (Ghostworld, Driven, Platoon, The Thomas Crown Affair, The Rock, Smallville…)

Paul N. J. Ottosson Supervising Sound Editor/Sound Designer (Spider-Man 3, The Grudge, Spider-Man 2 The Scorpion King, RV, Jimmy Neutron: Boy Genius, The Exorcism of Emily Rose…)

Rob Nokes Supervising Sound Editor/Sound Designer/Field Recordist (TV's hit show Bones, The American President, The Insider, Seabiscuit, The Cable Guy…)

Haavard Hana Composer/Producer (Scrubs, Original Score for the film Furnace and scores for Washington Mutual, Victoria's Secret, Hewlett Packard…)

Darby Orr Composer/Musician (Fox's Drive, trailers for Buena Vista, soundtracks for Time Warner, DirecTV, theme and Beatles remix for Mercedes international…)

Francis Buckley Engineer/Mixer (Grammy winner Alanis Morrisette's Jagged Little Pill, Grammy winner Quincy Jones' Q's Jook Joint, three-time Golden Reel Awards winner, Emmy for In His Father's Shoes, six number-one albums, 15 top-ten hits…)

Brian Jones BANG/MOD Executive Producer/Composer, East, and
Lyle Greenfield, BANG/MOD Creative Director, East-West. Their music and sound production team includes:

Jane Mangini Composer/Musician (Scores for dozens of national commercials and short films, two critically-acclaimed albums on Peak Records, annual tour with record-breaking Trans Siberian Orchestra …)

Espen Noreger Composer/Musician (two albums with acclaimed Norwegian Columbia artist The Getaway People, scored Out of the Darkness for Guardian, over 50 series episodes, dozens of spots…)

Derek Menzies Composer/Musician (Multi-instrumentalist/vocalist, scores for dozens of commercials and series segments from MTV to Panasonic; founder/composer alt-band Aqua Vibe…)

Sara Russo Senior Producer/Account Executive (Former ad account exec. @ DeVito/Verdi and Lowe Worldwide, now supervising/producing BANG/MOD's largest campaign projects…)

Julian Duff Senior Producer, New Media Strategist (formerly of William Morris Agency and Crush Music Media Management, has worked in development and client relations in motion picture, television, literary and recording industries.)

Winston Philip Engineer/Musician (Lauren Hill's Ex-Factor, Chaka Khan's You Can Make A Story Right, mixed/mastered hundreds of spots, short films; founder of Promise Records…)

Jean (John) Cabrera DJ/Producer/Mixer (DJ-ing world tour in '90s; sound design, supervision, mixing for dozens of spots, segments and films, from ESPN to Smirnoff to Giraldi's The Dream.)

To reach the principals:
Aaron Green: 661-263-3197
Lyle Greenfield: 212-242-2264
Brian Jones: 917-450-7536

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Renee Paley-Bain

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