The music business really isn’t much of a business.
Hollywood, CA (PRWEB) May 24, 2011
Former major label recording artist, John Oszajca, has found success promoting music independently where he couldn’t when on the major labels. Now he is teaching his fellow musicians how to do the same.
Despite the fact that John Oszajca once landed what has been said to be the biggest new artist signing in music history, his success with the labels was limited. Three major label deals later, (Interscope, Universal, Warner Brothers), John has become the consumate DIY musician and has developed a music marketing system that actually gets results.
“Eventually all the advance money began to dry up and I needed to start thinking about a new source of income”, said Oszajca when asked about how he transitioned from musician to music marketing consultant. “I had no desire to get a ‘real job’ and so I bought one of those courses that you see which promised to teach me how to make easy money online. From there I began my foray into the world of internet marketing”.
“It certainly wasn’t easy, in fact it took me more then a year to finally ‘crack the code’ so to speak, but I’ve been able to develop a thriving internet business which has generated over 1.4 million dollars in sales over the last 3 years alone. With my finances in order, it seemed natural to apply my skills to my music career.
That’s exactly what John did. He has not only successfully applied his music marketing strategies to his own career but soon he was helping other musicians with their careers as well. In fact he recently helped debut artist, Billy Burke, set the all time single day sales record at CD Baby, the nation’s largest distributor of independent music. John did this with no radio, no touring, and the measly budget of $443.
Oszajca decided to share his techniques with the world and as a result launched musicmarketingmanifesto.com. Music Marketing Manifesto is a multimedia course that teaches musicians how to get fans and sell music using his proven online marketing strategies. The site also offers an active blog full of free music promotion tips and a mastermind forum is also in the plans for launch in early June.
“The music business really isn’t much of a business”, said Oszajca. Unlike most products which are based on some measurable value, music is completely subjective. The typical business succeeds by finding a niche market and filling a need. The typical major label succeeds by convincing an extremely broad market that an artist is ‘cool’. They do this by using a branding strategy. This is very expensive and nearly impossible for the average independent musician to do. If your average small business took this approach, they’d go bankrupt”.
“When a label releases an album, you almost never hear any talk about return on investment. Rather, the majors just throw a whole bunch of money at something and hope that it sticks. With Music Marketing Manifesto, I hope to teach musicians how to create a sales funnel and how to drive traffic into that funnel which is either free or offers a positive ROI.”
As both an accomplished musician and successful internet business owner, there are few, if any, more qualified to teach musicians how to apply online marketing strategies to their careers. That is exactly what John hopes to do with Music Marketing Manifesto.
If you’re a musician who is interested in learning more about John’s music promotion strategies, you can get a free training video at http://www.musicmarketingmanifesto.com.