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Musicrypt Launches Digital Ad Delivery with Universal Music Group and The Gary Group
Musicrypt announces the successful launch of its radio advertising delivery service with the support of Los Angeles based Universal Music Group, the world's largest record company, and The Gary Group, the largest advertising agency to the recording industry in the United States.
Toronto, Canada (Billboard Publicity Wire/PRWEB ) June 11, 2007 -- Musicrypt Inc. (TSX-V: MCT, OTC: MCYPF), the leader in secure digital media distribution, today announced the successful launch of its radio advertising delivery service with the support of Los Angeles based Universal Music Group, the world's largest record company, and The Gary Group, the largest advertising agency to the recording industry in the United States.
"For the past six months our team at UMG in LA has been working with Musicrypt and The Gary Group to enhance the features of DMDS for the delivery of advertising," said Vincent Freda, Executive Vice President, Digital Logistics and Business Services, Universal Music Logistics. "DMDS has proven itself as a leader in the secure delivery of music, and we expect that same technology will allow us to send our advertising spots to radio in the same broadcast quality, quicker, more efficiently, and with significant cost savings."
The initial advertising campaign promoting the release of the artist "Fair to Midland" was sent to radio stations across the U.S. using Musicrypt's Digital Media Distribution System (DMDS). Musicrypt has been working closely with Universal and The Gary Group to adapt DMDS for the unique requirements of the advertising sector. The Gary Group expects to transition to the exclusive use of DMDS for radio spot delivery over the next four to six months to provide their clients with more efficient and accountable deliveries as well as substantial cost savings.
"We believe that DMDS will enable us to offer a higher level of service and functionality to our clients," said Dick Gary, Chairman of The Gary Group. "We will continue to work with DMDS as they roll out new features and services over the coming months."
Musicrypt's patented DMDS provides a perfect vehicle for the delivery of all files, large or small, audio or video. Working to create a more efficient digital distribution model for the ad sector, the company will build on the success it has enjoyed in the music sector. Features include transparent and fully portable biometric user authentication and the ability to securely access media from any computer anywhere in the world without subscription based hardware or satellite fees. Further benefits of DMDS include broadcast quality files, accountability and real-time online reporting.
"We could not have launched our advertising delivery service to a market this size without the support of the team at Universal and our partners at The Gary Group" said Cliff Hunt, Chairman and COO of Musicrypt. "This is an exciting new revenue generating vertical, and a major step forward for this company. We estimate the market for radio spot delivery alone exceeds $100million."
Musicrypt is powering the changes occurring in the digital music industry with its patented DMDS technology. Musicrypt is partnered in the U.S. with Billboard, R&R and Nielsen BDS; in the UK, Europe and Australia with Adstream Ltd; and is marketed to the U.S. advertising industry by AWE, a division of Omnicom, and The Gary Group. DMDS is the only digital delivery system that can deliver music throughout the U.S., Canada and the UK.
About Universal Music Group:
Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group is a unit of Vivendi, a global media and communications company.
About The Gary Group:
The Gary Group, based in Los Angeles Ca. has been the major advertising agency to the recording industry for over 25 years, and is used by more major and independent labels than any other company. The Gary Group's clients include Universal Music Group, Warner Bros. Records, Walt Disney Records, Sony BMG, Capitol Records/EMI and many more. It's television expertise extends to network, syndication, and local broadcast television, national and local cable; direct response television and promotional consideration. The Gary Group's track record is one of success, having created media campaigns for 7 of the 10 all-time highest debuting albums
About Musicrypt Inc.:
Musicrypt's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet. Musicrypt trades on the TSX Venture Exchange (TSX-V) under the symbol MCT and in the U.S. under OTCBB:MCYPF. For more information on Musicrypt, please contact Cliff Hunt at 905-763-3553 or visit www.musicrypt.com.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
PR Contact for Musicrypt Inc.:
Sarah Miller
Axis Marketing & PR
Tel: 310-276-2220
smiller @ axismarketingpr.com
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