MustHaveMenus New Facebook Menu App Generating “Likes” from Restaurants

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More than 1,500 restaurants are using MustHaveMenus’ recently introduced Facebook Menu App to feature their menus and events flyers to millions of social media restaurant customers.

We look at Facebook as a free marketing tool with a simple premise – get your audience talking… MustHaveMenus makes it quick and easy to publish these menus and update them as frequently as you want.

MustHaveMenusTM (, the leader in menu management, announced today that more than 1,500 restaurants are using its Facebook Menu App to upload and update menus on Facebook. The company also reported that more than 15,000 active restaurants are using its cloud-based menu template and social media marketing service for print and Facebook menus.

The Facebook Menu App is an important new product addition in MustHaveMenus’ resource portfolio for member restaurants. Providing up-to-date menus on a Facebook page gives fans a reason to Comment and Like favorite dishes, specials, and events, and this causes the menu to appear on their friends’ newsfeeds. This creates new visibility for the restaurant and can help grow the business.

"We look at Facebook as a free marketing tool with a simple premise – get your audience talking. Restaurants don’t need to be especially clever or exciting about Wall posts, they just need to give customers what they’re hungry for – great pictures of food and a place where they can be sure to find the most recent menu. The appeal to diners becomes even greater if the menu is time-sensitive, as in a happy-hour or specials menu," said CEO Jim Williams. "MustHaveMenus makes it quick and easy to publish these menus and update them as frequently as you want."

MustHaveMenus’ members also have anytime access to over 2,500 professionally designed menus, menu sets, promotional flyers and other creative services materials. Grills, cafes, sports bars, pizzerias, fine dining establishments and many other types of restaurants use MustHaveMenus’ online menu editor to save time and money. And now the site simplifies social media marketing by giving restaurants a one-step process for publishing their print-ready menu to Facebook. Printed menus match the Facebook menus, allowing restaurants to maintain branding and accuracy.

Williams added, “Our members have reached out to MustHaveMenus to extend their brands online, using the menus they’ve already made and printed for the tables. We’re glad to see the Facebook Menu App is taking off.”

MustHaveMenus was incorporated in August 2011 when it was spun out of Internet incubator Letters & Arts. MustHaveMenus offers restaurants an easy-to-use, low-cost menu management service. The company serves over 15,000 restaurant clients who create tens of thousands of menu updates and events flyers every month. The Facebook Menu App is a one-click publishing solution to Facebook. Restaurants pay a $15 monthly membership fee for unlimited access. MustHaveMenus’ founder Jim Williams is also a co-founder of Internet companies Ellinee Design House, Sharefaith and MarketHome.

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Victoria Nylund
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