myCNAjobs Research Unveils Caregiver Motivators to Hire and Retain Top Talent

Share Article

myCNAjobs research provides insight to reducing caregiver turnover by providing caregiving training.

News Image
There’s a direct correlation between the level of training acquired and caregiver burnout.

High caregiver turnover is disrupting the home care industry and has led to a shortage of senior caregivers. myCNAjobs, a leading caregiver recruitment vehicle, and Wheaton-based Home Helpers conducted a recent study, Understanding Caregiver Motivations to Increase Retention and Decrease Turnover in Home Care Agencies, focusing on various workplace motivators in an effort to reverse the trend of high turnover within HomeCare agencies, an issue plaguing the industry.

Part of the the caregiver research concluded that home care agencies can help reduce caregiver turnover by focusing on providing caregivers with continuous caregiver training along with the tools and support to do their caregiver and CNA jobs.

“Two of the biggest drivers in hiring top talent pertain to training and tools,” says Brandi Kurtyka, Chief Marketing Officer of myCNAjobs. “Neither of these factors are integrated into two of the single most important recruiting tools - job ads and employment branding copy on corporate websites.”

Attracting and retaining caregiver talent is one of the single most challenging aspects of running a homecare agency. With nearly 50% turnover, a highly competitive caregiver marketplace, and 10,000 Baby Boomers retiring each day, attracting and retention conditions are likely to worsen before improving.

“To help retain well-qualified caregivers, home care agencies should provide ongoing training and career development opportunities allowing staff to learn from experts as well as one another,” says Kurtyka. “There’s a direct correlation between the level of training acquired and caregiver burnout.”

For more information on the caregiver research, the full 17-page research report is available free-of-charge to all home care agencies, partners, and the media. To request a copy, visit myCNAjobs caregiver research center or email info(at)myCNAjobs(dot)com.

About myCNAJobs
myCNAjobs, a caregiver and CNA recruitment vehicle, is a comprehensive resource to find rewarding work and hire caregivers, home health aides, and certified nursing assistants more effectively.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brandi Kurytka
Follow us on
Visit website